Business Development Manager- Media
24 hours ago
Company Description
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it's consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description
JOB SUMMARY
We are looking for a motivated sales executives who are eager to take the next step in their career. In this role, you will have a direct impact on our growth while developing your skills through dedicated mentors. The successful candidates will join our Agency team as a Business Development Manager. We offer a clear and structured career path that rewards top performers. Your drive to hit sales targets will not only fuel our success but will also accelerate your own professional journey, putting you on a fast track to success.
At Nielsen, no two days are the same You might be collaborating with advertisers on new business opportunities, delving into media spend insights or campaign data to unlock new commercial opportunities. We are committed to fostering a fun, diverse team culture that prioritises work/life balance and keeps you at the heart of the media industry. We offer flexible hybrid working arrangements to support your professional and personal life.
Qualifications
ROLES & RESPONSIBILITIES
- Identify and cultivate new business opportunities within media agencies with a primary focus on driving growth for Nielsen's digital campaign measurement solution.
- Serve as the lead day-to-day point of contact for client enquiries, building and maintaining strong relationships.
- Proactively engage with senior client stakeholders to deliver high-impact commercial initiatives focused on growth for Nielsen digital campaign planning and measurement solutions.
- Collaborate closely with Nielsen commercial leads to achieve ambitious revenue targets across major Holdcos and independent agencies, with an emphasis on digital advertising solutions revenue.
- Provide strategic insights and recommendations to senior leadership based on in-depth market analyses of digital trends and performance.
- Partner with Nielsen Operations on data analyses to support the successful rollout of key strategic digital solutions projects.
- Work seamlessly with cross-functional teams including Operations, Data Science, Finance, and Legal to ensure alignment on business opportunities and needs.
- Stay at the forefront of digital advertising, measurement and technological advancements and explore their potential applications for Nielsen's offerings.
- Maintain a comprehensive working understanding of all Nielsen Media products and solutions, and where they fit into the media ecosystem (digital focus).
- This is hybrid role - 3 days from office
Qualifications
- Tertiary education in Media, Marketing, Communications, Business, or a related field.
- 5+ years of demonstrable experience in an agency, publisher, digital platform or advertiser environment, with a strong understanding of the digital ecosystem across planning, digital activation and measurement.
- Proven expertise in the AU media industry and comprehensive understanding of current market trends, particularly across digital advertising campaign workflows.
- Exceptional negotiation, presentation, and communication skills, with the ability to articulate complex media, digital ecosystem and adtech concepts clearly.
- Proficient in relevant digital software and tools (e.g. CRM systems like Salesforce/ SAP, advanced data analytics platforms, ad servers).
- Strong proficiency with sales tools including Sales prospecting tools (e.g. LinkedIn Sales Navigator) and lead enrichment tools (e.g. Zoominfo), and Sales engagement tools (e.g., Outreach).
- Ability to strategically prioritise and manage multiple client demands in a fast-paced media landscape.
- Proactive in identifying and pursuing opportunities to grow revenue for Nielsen media solutions and championing company initiatives.
- Strong skills across Google Workspace applications.
- Candidates based in Sydney will be preferred.
Additional Information
Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
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