Retail Marketing Manager

About Geely:

• Geely is a global leader in smart electric vehicles and automotive innovation.
• Own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.
• With $100B+ assets and 140,000+ employees worldwide.
• 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.
• 4,000+ sales/service locations worldwide.
• Fortune Global 500 company for 13 consecutive years.
• Pioneering AI-driven automotive solutions with one of the largest cloud computing center powers(1.02 Exaflops/sec).
• Geely's Geespace launched 20 satellites to enable safe autonomous driving.
• World-class digitalisation and AI-driven manufacturing.
• Be part of the revolution—join Geely and shape the future of mobility
• Mission & Vision:
  A Sustainable Future, A Better World
• Core Value:
  Truth-seeking & practical, hardworking & enterprising, collaborative & innovative
• Culture:
  Achiever, Problem-Solving, Benchmarking, Compliance

Exciting Opportunities/Challenges:

• If you are someone who values the chance to shape a global brand in a new market and be part of the legacy of bringing accessible, inclusive and innovative mobility to Australians, Geely Auto Australia is right fit for you.
• A chance to shape the launch of a global brand in a new market
• A supportive and collaborative team culture

About Your Team:

• The marketing team at Geely Auto Australia is responsible for shaping the Geely brand identity in Australia. We have ambitious goals of being memorable in a sea of sameness and making an impact in a cluttered, competitive and highly regulated market.
• Our main goal is to demonstrate to Australians that we are a brand that is committed to helping Australians experience innovative, accessible and inclusive mobility solutions. We work with a world class agency village, but are in charge of our own destiny and are agile in responding to changing market needs.
• You will have the opportunity to have your voice heard and work within a team that is collaborative. This role is an individual contributor within the Marketing Team.

Key Responsibilities

We are seeking a results-driven
Automotive Marketing Manager
to lead and coordinate dealer marketing initiatives and ensure the successful planning, coordination and execution of national and regional marketing campaigns. This role is pivotal in driving brand visibility, retail effectiveness, and lead generation across our dealer network. Additionally, this role will deliver tactical communications that support brand communications objectives, product launches and retail campaigns. The ideal candidate will have a strong background in automotive marketing, a proven track record of campaign delivery, and excellent stakeholder management skills

Key responsibilities:

Dealer Marketing Strategy and Support

• Develop and implement retail marketing programs tailored to support the dealer network and drive showroom traffic.
• Act as the primary marketing liaison for dealers, providing tools, assets, and guidance for local execution.
• Monitor dealer marketing compliance and brand alignment across all channels.

Retail Communications and Promotions

• Support the development of monthly, quarterly, and annual retail promotional calendars in alignment with sales targets.
• Support local dealer network with customisable retail campaign dealer toolkits and POS assets
• Ensure timely communication of campaign details, materials, and key messages to dealers and field teams. Coordinate retail offer rollouts and ensure compliance with brand guidelines
• Partner with dealers to execute high-impact, locally driven campaigns which are both aligned to the national campaigns and also drive engagement with local audiences
• Experience in managing co-op budgets and claims processes with dealer partners
• Assist in planning and executing in-dealership activations, launches, and events
• Monitor and report on campaign performance across retail partners
• Provide training, support, and best practice sharing to dealer marketing teams.
• Facilitate feedback loops to evaluate campaign effectiveness and recommend improvements.

Campaign Execution Management

• Lead end-to-end planning, execution, and post-analysis of national and regional campaigns, including product launches, seasonal sales events, and digital activations.
• Work cross-functionally with creative, digital, media, and agency partners to ensure timely and budget-aligned delivery of campaigns.
• Oversee campaign asset development and manage approvals across stakeholders.
• Track campaign KPIs and deliver insights to drive continuous improvement.

Reporting & Performance Analysis

• Track campaign performance using KPIs such as lead generation, dealer participation, and ROI.
• Compile and present post-campaign analysis reports to internal stakeholders.
• Collaborate with the analytics team to improve targeting and personalisation.

National Campaign Management

Campaign Management & Execution

• Lead the implementation of marketing campaigns, from aligning the creative brief with the Marketing Director, through to deployment and post-campaign analysis.
• Work with the Marketing Director to align campaign strategies with overarching brand goals and commercial objectives.
• Coordinate internal stakeholders, creative agencies, media partners, and production suppliers to ensure seamless execution.

Content & Messaging

• Oversee development of marketing content across ATL, BTL, digital, social, and in-dealership channels.
• Ensure brand consistency and messaging alignment across all communications.
• Support the development of creative briefs and approve campaign assets in line with brand standards.

Project & Budget Management

• Manage timelines, budgets, and production schedules across multiple campaigns.
• Track KPIs and ROI metrics, providing regular reporting and recommendations for optimisation.

Stakeholder Collaboration

• Liaise with product, sales, aftersales, digital, social, PR, and dealer network teams to ensure alignment and campaign support.
• Serve as the key campaign point of contact between internal stakeholders and external partners.

Preferred competencies:

• Bachelor's degree in Business/Marketing/Communications/Advertising/Media, or related field.
• 5+ years' experience in marketing, with a strong preference for automotive or dealer-based marketing.
• Demonstrated success in executing multi-channel marketing campaigns (digital, retail, ATL/BTL) and working with creative and media agencies
• Proficient in using marketing performance tools, campaign reporting tools and marketing project management platforms (e.g., , Trello or similar).
• Strong project management and strategic thinking in business action skills.
• Excellent communication and stakeholder engagement abilities.
• Excellent data driven decision making skills and the ability to influence up.
• Automotive experience highly regarded.
• Highly organized and confident working in a fast-paced, high-growth environment with a hands-on, solutions-first attitude.
• This role is based in Sydney, some travel may be required to visit dealerships and events.
• English is the preferred working language.
• No visa sponsorship will be provided.

Office & Transport:

• Newly renovated modern office with electric adjustable sit-stand desks.
• Only a 4 mins walk from Macquarie Park Metro station to our office, easy driving access via A3, Epping Rd, and M3 nearby.