Paid Social Specialist

3 days ago

Melbourne, Victoria, Australia Xero Full time

Our Purpose

At Xero, we're here to help supercharge small businesses. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world.

We are seeking a highly skilled and motivated Paid Social Specialist to join our dynamic marketing team. The ideal candidate will be passionate about leveraging paid social channels to drive measurable results and optimize campaign performance. This role requires a deep understanding of paid social platforms, tracking solutions, advanced measurement, and an inclination to work cross-functionally across

analytics, applied science, and creative optimization to drive ROI through data-driven performance advertising.

What you'll do

  • Proficiency in managing campaigns on major platforms like LinkedIn, Meta, TikTok, and potentially others like Google Ads

  • Develop and execute paid digital media strategies aligned with overall marketing goals, including audience targeting, budget allocation, and campaign structure.

  • Plan, launch, optimize and report paid social digital campaigns, including but not limited to campaign setup, audience targeting, budget allocation, bid management, ad creative development, and A/B testing; in partnership with CRO, Data Science and Partner Marketing teams.

  • Lead implementation of third-party tools (FMPs, Creative Optimization tools) and work with Applied Science to develop in-house bidding and audience-based optimizations.

  • Performance Analysis - Monitor campaign performance closely, analyze key metrics, and steer campaigns to maximize ROI.

  • Creating and refining processes to allow for streamlined ways of working and accurate delivery of tasks.

  • Leverage our CDP/1P & 3P data to create audiences (inclusion, exclusions, etc) and maximize incrementality through testing.

  • Building strong relationships with both media and internal stakeholders

  • Collaborate with the creative optimization team to develop compelling ad creatives and landing pages that drive conversions and resonate with the target audience.

  • Execute testing roadmap across creatives, bidding, audiences, landing pages, and more aimed at constantly improving our campaign set-up to increase volume.

What you'll bring with you

  • Experience in running data-driven Paid social marketing programs with global reach

  • Bachelors degree

  • Extensive experience in growth/performance/ paid social marketing

  • Previous experience building and managing paid social / digital marketing programs

  • SQL knowledge is preferred

  • Previous exposure at a tech/SaaS company with complex conversion funnels

  • Proven ability to work cross-functionally to drive Paid Digital ROI

  • Deep understanding of tracking technologies and analytics

Why Xero? 

Offering very generous paid leave to use however you'd like (plus statutory holidays), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you'll do the best work of your life at Xero.

  • Senior Paid Social Specialist

    4 days ago

    Melbourne, Victoria, Australia Searchability® Full time

    Senior Paid Social Specialist4+ years experience in a paid social focused roleAustralian agency experienceMUST have LOCAL market knowledgeMust have full working rights - no sponsorship can be offered in the future$90K - $100K DOEHybrid role — offices based in RichmondFor more details or for a more personalised application please email WHO WE AREAs one of...

  • Senior Paid Social Specialist

    4 days ago

    Melbourne, Victoria, Australia Aussie Buckets Full time

    Join Aussie Buckets: Be Part of a Relentless, High Growth, Industry DisruptorSenior Paid Social SpecialistLocation: Level 15, 607 Bourke Street, Melbourne CBD, VIC 3000  Salary: $85,000 - $110,000 + Super + Uncapped Commission Scheme (OTE: $150,000+)  Work Type:Full Time Industry: Manufacturing / Excavator Attachments Why Aussie Buckets?You can...

  • Senior Paid Social Manager

    7 days ago

    Melbourne, Victoria, Australia Aussie Buckets Full time

    About the jobWe're hiring aSenior Paid Social Specialistat Aussie Buckets. We build tough, reliable excavator buckets and attachments that keep quarries, mines, and sites running across Australia.We're growing fast and need a gun to own all paid social channels outright. Someone who'll handle aggressive scaling, protect our strong ROI, and push results...

  • Paid Media Specialist

    1 week ago

    Melbourne, Victoria, Australia Touch Of Talent Pty Ltd Full time

    Shape high-impact campaigns seen by millions across a household-name retail brand with nationwide reach. Build strategic capability, gain fast exposure, and grow into a manager role within a full-service enterprise agency.Why This Role Stands Out• Hybrid work with flexible start and finish times• State-of-the-art office near train and tram stops. Free...

  • Paid Social Manager

    1 week ago

    Melbourne, Victoria, Australia Atomic 212º Full time

    At Atomic 212°, we're not your average media agency. We started as a performance media and search marketing specialist, but we've evolved into an award-winning agency that combines creativity, technology, and data to deliver exceptional results across all media channels. From big-picture strategies to granular campaign execution, accountability and...

  • Senior Paid Media Specialist

    1 week ago

    Melbourne, Victoria, Australia Searchability® Full time

    Senior Paid Search Specialist4+ years experience in a paid search focused roleAustralian agency experienceMUST have LOCAL market knowledgeMust have full-working rights - no sponsorship can be offered in the future$90K - $100K DOEHybrid role - offices based in RichmondFor more details or for a more personalised application please email WHO WE AREAs one of the...

  • Social Specialist

    1 week ago

    Melbourne, Victoria, Australia Asahi Group Holdings Full time

    Drive paid social for Australia's most iconic beverage brands, delivering bold, culturally relevant campaignsJob No: 503333Location: MelbourneWork Type: Permanent - Full TimeYour ImpactWe're looking for 2x Social Specialists who know their way around a media budget but also have a pulse on what people are watching, sharing and talking about. You'll help...

  • Senior Paid Media Specialist

    2 weeks ago

    Melbourne, Victoria, Australia Searchability® Full time

    Senior Paid Media Specialist$90K - $100K DOEHybrid role – offices based in RichmondMust have full working rights - PR or CitizenshipLocal Australian knowledge is essentialAgency experience is essentialFor more details or for a more personalised application please email WHO WE AREAs one of the more seasoned agencies in Melbourne, we have been a trailblazer...

  • Social Specialist

    1 week ago

    Melbourne, Victoria, Australia Asahi Beverages Full time

    Your ImpactWe're looking for 2x Social Specialists who know their way around a media budget  but also have a pulse on what people are watching, sharing and talking about. You'll help shape the social presence of some of Australia's most iconic brands - where creativity meets performance and insight drives action.This role is part of our 1House team. 1House...

  • Paid Social and Performance Analyst

    1 week ago

    Melbourne, Victoria, Australia Aware Super Full time

    Your SUPER career starts hereAs one of Australia's largest profit-for-members superannuation funds, we always remember whose money it is and whose future we're looking after. We work to reimagine a new way forward for our 1.1 million members and their communities. Each other. And our world.Sound good? Learn more about us and what we do at Your New RoleAs...