Senior Content Marketing Manager

2 weeks ago

Brisbane, Queensland, Australia Simpro Full time $90,000 - $120,000 per year
First Things First - What We Can Offer You
  • Leave to foster personal connections, health & overall well-being
  • Emloyee Assistance Program
  • Generous Parental Leave Program
  • Paid Volunteer Leave Days
  • Public Holiday Exchange Scheme
  • Delicious, free, chef-prepared lunch daily on site
  • Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time
  • Talent Referral Program – get rewarded for referring a friend to join our team
  • Casual dress and relaxed office environment
  • Fun team camaraderie and events
  • Opportunities for career progression and development
  • Diverse training & internal networking opportunities across all of our product lines
  • A range of other fantastic benefits
  • Check out our website for more about working at Simpro Group
The Job The Senior Content Marketing Manager is a professional role within the Marketing team and is responsible for content strategy, content creation and editing. The Senior Content Marketing Manager will bring insights and opinions on how content marketing at Simpro Group can engage, educate, and expand our field services audience What You'll Do
  • Content strategy: Implement comprehensive content strategies that scales with our growth and are aligned with our global targets, product releases, and ideal customer profile.
  • Content creation: Produce high-quality, compelling copy across various formats, including campaign assets, blogs, emails, annual reports and long form content.
  • Content editing: Oversee that our content - including any produced by our agencies & contractors - has a seamless flow and is structured to be clear and engaging. Ensure the content is valuable and helpful to our audience, providing them with actionable insights and information.
  • Collaboration: Work closely with campaigns, design, and product marketing teams, and our field facing teams to create cohesive and compelling content pieces.
  • Research and Interviews: Conduct thorough research to become a product & persona expert. Interview customers to gather insights and real-world experiences, ensuring content is deeply informed and resonates with our audience.
  • SEO content pipeline: Work closely with the SEO Strategist to prioritize SEO web page updates and manage the creation or update of copy according to SEO briefs. Manage the weekly production schedule with contractors and hand-off to the web team.
  • Vendor relationships: Manage relationships with external contractors and agencies including managing budgets, delivery deadlines, briefing and proofing of completed work to an acceptable standard.
  • This job description is not an exhaustive list of duties and may be modified at the discretion of Simpro Group.
What You'll Bring
  • Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
  • years of experience in content strategy, writing, and editing, with preference to experience at B2B SaaS companies, particularly in field services management.
  • Demonstrate a clear perspective on how AI can enhance content strategy, along with an iterative mindset for testing and integrating new tools
  • Exceptional content strategy skills, with the ability to write / edit with a keen eye for detail and a strong understanding of content flow.
  • Proficient in SEO best practices and content management systems (CMS).
  • Excellent communication and collaboration skills and the ability to manage multiple projects simultaneously.
  • Ability to think creatively and strategically.
Core values required of all Simpro, AroFlo, BigChange & ClockShark employees: While experience in the above areas will be highly considered, it's important to note it will be secondary to the person with the right determination, attitude and compatibility. Our culture and core values are very important to us: We Are One Team We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. We embrace and support culture diversity and Equal Employment Opportunity. Aboriginals, Torres Strait Islanders and minority groups are encouraged to apply Visit to learn more about us and our values We would like to take this opportunity to thank all candidates for their application.
  • Please note, no agencies will be accepted in the recruitment of this role.

Welcome

Welcome to Simpro Together with AroFlo, BigChange and ClockShark we are one team made up of many nationalities. We are customer-centric, always putting our customers and teammates first. We take accountability, owning both our innovations and our mistakes. We're growth-minded, constantly learning and evolving. And most of all, we celebrate our successes together

About Us

Simpro Group provides best-in-class SaaS field service management solutions to trade and field service businesses worldwide. The group comprises four industry-leading companies, Simpro, AroFlo, BigChange and ClockShark, with offices across North America, Australia, New Zealand and the UK. Simpro, AroFlo & BigChange provide comprehensive field service management software for growth-minded trade and field service businesses, while ClockShark specializes in time-tracking and scheduling software solutions. Together, these companies seek to drive businesses forward with solutions that empower teams to work smarter, provide foundations for business scaling, and offer data-driven insights to fuel decision-making. Simpro Group serves over 22,000 businesses and over 400,000 users worldwide and has a global workforce of more than 600 employees
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