Social Media Co-Ordinator

Join the Pack at Bell & Bone

Reports to:
E-Commerce Marketing Manager

Location:
Southbank with parking, hybrid

Employment Type:
Full-time.

Experience:
Minimum 2 years in-house

Who We Are

At Bell & Bone, we're on a mission to shake up the pet food industry — and have a whole lot of fun doing it. We're passionate about making a positive impact on the health and well-being of

pets, and we're proud to be part of a community of responsible pet owners who demand better.

We're challenging the old way of doing things — taking on the big corporations that prioritised profit over pets — and creating innovative, natural, and effective healthcare products that truly make a difference.

Today, we're proud to be the fastest-growing pet dental care brand in Australia, stocked nationwide across all good pet specialty retailers. We're known for doing things differently, pushing boundaries, having a laugh, making our community feel good, and, of course, delivering products that work.

Why Work With Us

Our brand is vibrant, real, and refreshingly different. Everything we create — from our website and social media to PR boxes, digital and print assets — reflects that spirit.

We move fast, think big, and always look for creative ways to stand out. If you love variety, fresh ideas, and seeing your work come to life, you'll thrive here.

You'll be joining a small, passionate team, working closely with our Founder, Senior Designer, E‑Commerce Marketing Manager, and Marketing Co‑Ordinator.

Must love dogs and/or cats (but let's be honest, who doesn't?).

About the Role

We are looking for a creative, ideas-led, self-starter who is fast-moving and trend setting (not just trend following… yawn) to join our small but mighty team. This hands-on role is suited to someone with 2+ years of social media experience, ideally within an in-house, creative environment, who thrives in chaotic (but the good kind) settings and has a strong analytical side to back it up.

Your week will primarily involve researching and ideation, creating our own memorable moments, putting together the brand social strategy, and analysing efforts for continuous improvement for online awareness and engagement.

You will report to the E-Commerce Marketing Manager, however, you will own your role entirely. You must be obsessed with and use all the relevant social platforms Meta and Tik Tok primarily, as well as be proficient in editing tools to bring our story to life.

If you're ready to push the boundaries in a creative, fun, and brand-building way online… we want to hear from you

Your Responsibilities

Social Media

·      Develop organic social media strategy for Instagram, Tik Tok and other platforms if necessary, using trends (as inspiration), brand values and business strategy, and marketing insight

·      Create content for all social media platforms - filming, photographing, and editing

·      Planning and posting all social media content to platforms

·      Building the brand's social strategy as leaders in pet care

·      Keeping on top of industry trends, using them as inspiration to create our own trends (not just follow)

·      Reporting and implementing actionable insights

·      Bringing Bell & Bone's personality to life online - capturing the raw moments, bringing out the joy, coming up with creative ideas to stand out and push the boundaries.

Community Management

·      Assisting with influencer relationships online – scouting and maintaining

·      Managing the strategy and relationship with collaborating brands where social media is involved

Marketing Coordinator

·      Assist with filming and editing ads for paid advertising when required

·      Assist with setting up ads when required

·      Assist with event set up when required

*And other marketing work as directed by the Managing Director

Who we love

·      Strong understanding (but really, you're obsessed with) of all main social platforms - Meta/TikTok

·      Able to work in a fast-paced, chaotic environment

·      Thinking quickly on your toes, not afraid to be fun and out there

·      Creative thinker who gets a thrill out of pushing the boundaries, not just following trends

·      Opportunistic and ideas-led, you create our online social vision and capture the moments

·      Exciting and unfiltered, unafraid to take (smart/on brand) risks

·      Deeply in-tune with our brand, you just get Bell & Bone and can bring our voice to life

·      Clear thinker and self-starter, whilst being a fast mover and adaptable to changes in business and online

·      Fun, joyful, and full of enthusiasm to bring Bell & Bone to life

Skills required

·      Ability to think creatively about content ideas and implement

·      Can-do, go-getter attitude

·      Strong understanding of Microsoft Suite

·      Strong understanding of Adobe Suite/Photoshop/Premiere Pro

·      Strong understanding of analytics and statistics

·      Strong understanding of copywriting

·      Highly organised and takes initiative

·      Analytical and strategic with reporting and strategy based on facts

·      Strong understanding of video and photo editing in-platform – eg, edits and CapCut