Digital Content Coordinator
11 hours ago
- Join a collaborative and dynamic digital marketing team
- Great culture and great products
- North Sydney location, close to public transport
Epson is in search of a savvy and enthusiastic Digital Content Coordinator who can provide a strategic marketing approach focused on creating, publishing, and distributing content on all our digital channels. Join our Digital Marketing team, and prepare content to attract attention, generate leads, and expand our customer base to increase online sales.
Some of the key duties performed will include:
- Write, edit and proof-read content short-form and long-form that aligns with the Epson brand voice, audience needs and campaign objectives (for email, social, web, blogs, landing pages, influencers, UGC, etc).
- Collaborate with stakeholders internal & external (product, brand, content agency) to gather product information and translate it into content that is customer-focused.
- Select, brief and manage content-agency or influencer/UGC outreach and partnerships, ensuring deliverables meet quality, schedule and budget requirements.
- Develop and execute influencer marketing initiatives: identify, brief and manage influencers/UGC content creators. Coordinate and finalise usage rights and track performance metrics.
- Monitor and report on key content metrics.
- Conceptualise, shoot, edit and publish short-form video content (for social, Reels, TikTok, Stories, YouTube Shorts) that aligns with brand narrative and drives engagement.
- Act as primary liaison with external agencies and internal stakeholders to keep campaigns on track, provide feedback and ensure alignment with brand and objective.
- Support the Digital Marketing Manager in planning, preparing, and executing EDMs within Salesforce Pardot (Account Engagement), including copywriting, building email templates, scheduling and deployment.
- Assist with the setup and optimisation of Pardot Engagement Studio flows, ensuring customers and prospects move through optimised nurture journeys based on scoring and behavioural triggers.
Our ideal candidate will be:
- Proven experience (typically 2-4 years) in digital content creation, social media management, email marketing or similar.
- Creative thinker with strong writing, editing and storytelling skills with ability to tailor content for different product categories and channels/audiences.
- Hands-on experience with EDM tools/marketing automation (e.g., Pardot, Mailchimp, HubSpot).
- Basic experience in editing tools like Adobe Photoshop and Adobe Premier Pro
- Experience managing external agencies or freelance content creators.
- Proficiency with social media platforms, understanding of their publishing workflows and metrics.
- Proven experience with short-form video production (shooting and editing) or strong interest to build it.
- Solid organisational skills - able to juggle multiple campaigns, calendars and deadlines.
- Data-driven mindset with comfort interpreting analytics and applying actionable insights.
- Familiarity with basic CMS, basic SEO, keyword messaging and digital best practices.
- Bachelor's degree (or equivalent) in Marketing, Communications, English Literature, Digital Media or related field.
This role would suit someone who wants to work for a well-known brand, has a passion for technology, loves and is up for a challenge with a friendly attitude, and has a creative mind.
If this sounds like the perfect role for you, please click apply now
For over 50 years Epson has been a global technology company and an innovator known for creating many world firsts in printing, projection, robotics, wearables and more.
At the heart of our success are our people who have helped us to become a highly-respected brand with many market-leading products in a wide variety of industries through a strong focus on our core values and reputation.
Our company culture values our staff and is based on sustainable development. Epson truly takes care of our people and encourages growth of personal and professional goals. Join our team to play your part in the next chapter of the Epson success story
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