Digital Marketing Coordinator and Support Role

We seek passionate all-around exceptional digital marketing mind, a results-oriented individual energised by consistent learning and optimisation and a will to build, maintain and grow with a future-forward and world-class digital agency.

The role

This role is a key ingredient to help strengthen the future of digital marketing at Lupo, Digital together with the internal Marketing team.

From day one, this individual will contribute to the coordination, support, planning, set up, and continuous optimisation of all aspects of digital marketing programs, campaigns and functions, including communications, advertising, branding, and social media for Lupo Digital, its clients and related entities, while assisting with the development of new initiatives aligned with company and client goals.

**Responsibilities**:
Assistance in the Coordination and support of the day-to-day execution of digital marketing plans and strategy together with the team(s) and assist in planning and executing digital campaigns across all digital channels
Coordinate and support a variety of campaign progress, developing various digital marketing materials, sourcing images and artwork, collating content, updating online assets, streamlining digital marketing production, and handling general digital marketing activities including, for example, but not limited to:
Supporting digital marketing initiatives and campaigns, marketing calendars & support alignment of campaigns, themes and events
Creating and managing mailing lists
Handling product and campaign launches
Input into digital audits
Editing marketing materials
Execute and measure A/B and conversion tests
Identify critical conversion points and drop off points and optimise user funnels
Collaborate with internal teams to create landing pages and optimise user experience
Researching market and various industry and related trends (per client or campaign)
Identifying and engaging with internal teams, clients, strategic partners and vendors
Coordinating Lupo and clients campaign deadlines, marketing events (online and in person)
Developing and sourcing content for digital platforms
Use analytics tools to assess and modify our campaigns
Optimise SEO by instruction
Oversee our social media accounts
Measure and report performance and results of all digital marketing campaigns and assess against campaign goals

How did you find out about the role?*
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Given the on-demand nature of some digital marketing we do, this may include after-hours support to manage last-minute deadlines.

Your Skills and Experience
1-3 years’ experience in a similar role(s) (Agency experience preferred, not essential)
The role requires great attention to detail (especially across copy, imagery, design and related campaign elements (budget, platform settings), excellent organisation skills and presentation skills and an ability to juggle multiple tasks on sometimes short deadlines.
Knowledge of social media platforms, online marketing tools and marketing campaign development and implementation processes
You have a comprehensive understanding of the funnel, paid ads, social media, and analytics.
You are a problem solver through and through. You do not rest until you figure out the answers to the most complex marketing issues.
HubSpot platforms experience and deep understanding of Inbound Methodology
A Growth and continuous improvement mindset and passion for all things digital
You love working with clients and fortifying relationships for long-term success
Ability to work in a fast-paced environment and a desire to pro-actively collaborate with multiple stakeholders in a cross-functional team
Experience working as a digital marketer or social media marketer with knowledge of digital marketing and a good understanding of major marketing channels and social media platforms, including LinkedIn, Facebook, Instagram, TikTok and YouTube
Knowledge of CMS, CRM, Some SaaS and aspects of ERP systems (will be explored during the interview process)
Understanding of general digital marketing reporting & web analytics: to build and improve appropriate social metrics, insights and best practices, then acting on the information.
Bonus
Understanding and experience scheduling and management and promotion of a Podcast: organising podcasts guests for the podcast, curating the marketing and promotion of podcasts
Hustle and determination
Positive, confident, energetic, “can-do” attitude
Nice to have - preferred
Bachelor's degree preferred (Marketing, Business, or Communication)
Copywriting and copy editing skills (demonstration required) helpful
Deep HubSpot platform and hands-on experience
Deep experience with social media and PPC advertising
Graphic design and video editing skills
Reports to
Director of Growth Strategy and Customer Experience
Works collaboratively with Lupo Marketing, Produ