Marketing Manager

Company Description

Keypath Education – 6th Best Place to Work in Australia*

Marketing that Matters: Own the full student experience for top-tier Australian universities

At Keypath Education, we partner with leading Australian universities to deliver world-class online postgraduate programs. As Marketing Manager, you'll be the go-to expert for the University postgraduate programs in your portfolio and shape student journeys from first awareness to enrolment, and right through to graduation.

*(Best Place to Work, WRK+, 2024)

Job Description

Are you a creative-problem solver and hands-on marketer? Do you have a proven track record of driving results? Do you want to make a positive impact with a much-loved University brand known for its prestige and innovation? Then, this is the job for you.

You'll work in a supportive, fast-paced, Agile environment, collaborating cross-functionally with media, content, admissions, and student success teams, as well as external agencies. You'll ensure every activity is aligned to the strategy, target student-led, high quality and built to deliver outcomes.

Whether it's a standout campaign, an admissions advisor script, an engaging lead gen or conversion event, or a video of an alumni story that sparks ambition—your work connects future students to opportunity.

You'll Thrive in This Role If You Are:

• Customer-obsessed– You love becoming the expert on your portfolio and finding new ways to connect students to what makes each program valuable.
• Performance-driven– You get a thrill from achieving targets, solving problems, and celebrating wins.
• Execution-focused – You take real pride in delivering quality work that moves the needle and connects with both hearts and minds.
• Collaborative – You thrive in cross-functional teams and know how to bring people together to make things happen.
• Curious– You question assumptions, dig into data, and always look for ways to do it better.

Qualifications

Qualifications

• Relevant tertiary degree

Experience

• Experience in developing and executing integrated marketing campaigns, including post-campaign reporting
• Experience working in lead generation, content marketing or direct marketing
• Proven track record of developing and implementing marketing strategies with SMART objectives
• Experience in delivering webinars and content production to drive tangible results (desired)
• Experience in Agile marketing principles (desired)
• Strong account service/stakeholder management skills
• Horizontal team leadership and mentoring skills (desired)

Technical/Further Skills

• Strong analytical skills and experience in using data for reporting, budgeting, forecasting and delivering insights to drive improvement and innovation
• Strong prioritisation and time management skills
• Strong project management skills (Agile marketing principles, predominately kanban and scrum) (desired)

Special requirements

• Interstate travel may be required
• Please note this position is being offered on a 12 month Fixed Term contract

Join us and help shape the future of higher education.

Additional Information

About Keypath Education

At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with leading universities to create and deliver online education solutions that tackle global social and economic challenges head on. Learn more about what it's like to be a Keypather.

Benefits and Rewards:

• Opportunity to work in-office, hybrid, or remotely, with laptop and hardware provided for your home office.
• Access to health & wellbeing programs, including an Employee Assistance Program and Mental Health Days.
• Dedicated DEI committee
• Learning & growth opportunities, including access to LinkedIn Learning and career development programs, and staff discount for Master degrees from our many university partners.
• Employee-led initiatives such as Culture Club, Team Green, Sustainability, and more.
• Company events and activities run in-office and remotely.
• Fast-growing company with increasing career path opportunities.

We strongly encourage applications from Aboriginal and/or Torres Strait Islander peoples, people from Culturally and Linguistically Diverse Backgrounds, People with Disability, and people from the LGBTQIA+ Community.