Growth Marketing Manager

14 hours ago

Sydney, New South Wales, Australia LawUno Full time $80,000 - $120,000 per year

Growth & Marketing Manager — Pre-Launch (Legal Tech Startup)

Location:
Sydney (Hybrid) |
Type:
Full-time

About LawUno

LawUno is a next-generation legal technology platform built to simplify how lawyers and law firms connect, collaborate, and deliver work. LawUno is on a mission to modernise the legal profession through intelligent technology, design, and community.

We're preparing for launch and looking for an ambitious, creative, and driven
Growth & Marketing Manager
to lead our go-to-market strategy and build our early community of users.

The Role

You'll be LawUno's first marketing hire — the architect of our growth engine.

This is a hands-on role where you'll take full ownership of
pre-launch campaigns, community growth, events, and user acquisition
.

If you thrive on building from scratch, blending creative storytelling with data-driven marketing, and enjoy working in a fast-paced startup, this is your opportunity to shape the foundation of a brand that will redefine legal tech in Australia and beyond.

Key Responsibilities

  • Lead the Pre-Launch Strategy:
    Develop and execute a full go-to-market plan for LawUno, including digital campaigns, waitlist strategy, and brand positioning.
  • Content & Brand:
    Oversee content across all channels — LinkedIn, email, web, and events — ensuring a consistent and engaging voice.
  • User Acquisition:
    Build a pipeline of early adopters — lawyers, law firms, and legal professionals — through creative growth initiatives.
  • Events & Partnerships:
    Plan and run
    pre-launch events
    , webinars, and legal-tech community activations in Sydney, Melbourne, and online.
  • Digital Marketing:
    Manage paid and organic campaigns (LinkedIn, Google, email) with clear KPIs on engagement and conversions.
  • Analytics & Reporting:
    Track campaign performance and refine strategies based on real-time insights.
  • Collaboration:
    Work directly with the Founder and tech team to align product features with market feedback.

About You

  • 4+ years' experience in
    growth marketing
    ,
    B2B SaaS
    , or
    startup marketing
    (bonus if in legal, tech, or professional services).
  • Proven track record in launching or scaling a new product, platform, or brand.
  • Excellent grasp of digital tools — LinkedIn Campaign Manager, HubSpot (or similar CRM), Google Ads, and analytics dashboards.
  • Confident event organiser — from planning to post-event follow-up.
  • Entrepreneurial mindset with strong creative instincts and analytical rigour.
  • Comfortable working autonomously and collaborating in a small, fast-moving team.

Why Join LawUno

  • Play a
    foundational role
    in launching one of Australia's most exciting legal-tech ventures.
  • Directly shape the brand, user community, and launch strategy.
  • Work alongside a founder with deep industry experience and a clear vision.
  • Competitive base salary + performance-based incentives.
  • Hybrid working flexibility with access to Sydney HQ.

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