Senior Marketing Manager

Overview Senior Marketing Manager - Employer Marketing at Insignia Financial. The role leads the development and execution of strategic marketing initiatives that enhance brand, drive employer engagement, and deliver business growth. The role is accountable for understanding and anticipating the end clients' (employers') needs and building marketing campaigns and strategies that benefit the client and the business. In this role you will support the sales teams to position and communicate the proposition in-market as well as the Relationship Management teams to retain existing employers within MLC, Plum, IOOF and ANZSC and drive B2B2C employee growth. This is an important role where you will work with an amazing team and have the opportunity to showcase your skills.
Key Responsibilities Developing and executing strategic marketing plans to drive brand differentiation, employer engagement, retention and business growth aligned to the Master Trust business strategy
Oversee program execution, leveraging internal teams, key stakeholder groups, external suppliers
Develop and execute strategic marketing plans to enhance employer relationships and engagement across all brands
Design and deliver employer programs grounded in business insights, addressing member needs, market context, and competitive dynamics
Creative development, asset development, employer journey and experience development
Leverage a strategic differentiated CVP/narrative for MLC to position as a leader driving a clear competitive advantage
Analyse audience needs, triggers, pain points within the onboarding experience and build journeys, experiences and strategies to address these
Execute cross-channel campaigns, leveraging paid, owned, and earned media to maximize engagement and retention
Manage budgets, reporting, risk, and post-initiative reviews, continuously optimizing marketing efforts to drive business growth and positive member outcomes
Accountable for driving continuous optimisation and efficiencies across employer programs
What You Will Bring Solid financial services experience
Strong analytical, verbal and written communication skills – ability to communicate complexity in an accessible way
Risk mindset – proactively identify, understand and act on future risks
Strong stakeholder engagement, relationship building and influencing skills
Experienced in translating business strategy into marketing plans
Ability to brief and guide creative professionals, digital teams, writers, designers etc
Data-driven and results oriented – ability to interpret and absorb data and synthesise complex information to come up with solutions and marketing strategies
Strong delivery focus and project management skills to ensure deadlines are met
Ability to multi-task and thrive in an environment with competing and shifting priorities
Strong problem-solving skills
Excellent oral, written communication and presentation skills
Job Details Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Location: Sydney or Melbourne
Apply and Accessibility To apply, read more about why you should join our team: will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.
Please note that applications from agencies will not be considered at this time.
We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.
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