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Head of Marketing

3 weeks ago

Perth, Western Australia Hartmann Young Full time
Overview
Hartmann Young has been exclusively retained by a fast-growing consumer wellness company with an innovative portfolio of functional nutrition products. The business is expanding rapidly across
Australia and New Zealand , with plans for wider global growth.
We are seeking a
Head of Marketing
to lead brand, digital and commercial marketing for products supporting pre-workout performance, energy management and active lifestyles. This is a key executive hire to drive market expansion and consumer engagement in a dynamic, high-growth category.
The Opportunity
You will own the marketing strategy, building brand awareness and driving revenue across
Australia and New Zealand , whilst laying the foundation for international expansion. Working closely with leadership and cross-functional teams, you will launch products, deliver go-to-market campaigns and tailor strategies to diverse consumer segments.
Key Responsibilities
Develop and execute marketing strategies for functional performance products
Lead launches, digital campaigns and influencer programmes targeting active and wellness-focused consumers
Collaborate with Sales and R&D to align marketing with innovation and consumer trends (clean energy, nootropics, adaptogens)
Analyse market and consumer data to refine campaigns and optimise ROI
Manage budgets and build a high-performing regional marketing team
Required Experience
8+ years' marketing leadership in functional food, beverage or performance nutrition
Proven track record launching and scaling energy or performance-oriented products
Strong digital, social and omni-channel marketing expertise
Excellent leadership and cross-cultural communication skills
Commercially driven, data-led and agile in a fast-growth environment
Impact
This role will be instrumental in establishing market leadership in
Australia and New Zealand , whilst setting the stage for global growth of a cutting-edge functional energy brand.
Seniority level
Director
Employment type
Full-time
Job function
Marketing
Industries
Staffing and Recruiting
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