Director of Brand Development

2 weeks ago

Haymarket, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Job Title:

Director of Brand Development

Job Description:

The Role: We are seeking a seasoned marketing professional to spearhead our brand development and customer journey initiatives. As Director of Brand Development, you will be responsible for setting the vision, hiring and managing a high-performing team, and scaling our marketing division.

This is an exceptional opportunity to join a company with strong product-market fit and take ownership of how we grow. You will define our brand strategy, establish key foundations, and make strategic hires while being hands-on in the early stages.

You will be instrumental in shaping our brand identity and overseeing the execution of visual identity and brand refresh projects to ensure consistency across all touchpoints and alignment with our company vision.

This role is part-time, fixed-term for 12 months and based out of our Sydney office.

Key Responsibilities:
  • Lead the end-to-end marketing function, including team leadership, agency management, and budget oversight.
  • Drive the brand strategy and oversee the execution of visual identity and brand refresh projects.
  • Overhaul and maintain marketing collateral and communications for members, employers, and facility partners.
  • Develop and implement lifecycle marketing strategies to enhance engagement and retention across all customer segments.
  • Design and execute campaigns to increase member lifetime value (LTV), reduce customer acquisition cost (CAC), and improve conversion across digital and offline channels.
  • Establish and track KPIs for engagement, acquisition, and retention; continuously optimize based on performance insights.
About You:

We seek a candidate with a strong knowledge of the fitness industry or genuine passion for health, wellness, and fitness.

At least 5 years of proven experience in a head of or senior marketing leadership role, driving strategy, brand growth, and measurable results is required.

Proven experience leading a full-stack marketing function in a B2B2C or subscription-based business is essential.

Demonstrated success in brand transformation and lifecycle marketing across multiple customer segments is highly desirable.

Excellent communication skills and stakeholder engagement abilities are crucial.

Strong commercial acumen with a track record of improving LTV, reducing CAC, and managing marketing budgets is necessary.

Strong agency management and creative direction background is advantageous.

Able to operate independently and build from the ground up in a fast-paced environment.

Benefits:

Access to thousands of fitness facilities through your very own Fitness Passport membership.

Three paid well-being days per year.

Hybrid and flexible work arrangement - three days a week in our Sydney office.

Generous WFH allowance to support our hybrid model.

Ongoing wellness perks - fitness challenges, guest speakers, and more.

Paid parental leave.

Mental health support through Clear Head and our Employee Assistance Program.

Rewards and recognition - earn Hero Points and get rewarded for your impact.

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