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Marketing Lead
2 weeks ago
About Us: We create thriving places and connected communities. We bring together transport, planning, land use, precinct and policy functions in a single department to deliver the best outcomes for Victorians. Together with our portfolio agencies, we are responsible for planning, building, operating and maintaining Victoria's transport, planning and land services for use by all. We foster a safe, inclusive and constructive place to work.
Title: Marketing Lead
Requisition ID: 8346
Work Type: Fixed Term Full Time
Location: Melbourne - CBD
Date Posted: 5 Sept 2025
About The Role The Future Public Transport Ticketing (FPTT) System will ensure Victoria has a ticketing system that is fit for purpose to meet customers' expectations and the challenges of the transport network. It will enable contactless ticketing via credit and debit cards, smartphones and smart devices, while retaining myki, and replace the system where customer information is stored.
The Marketing Lead is responsible for the management and delivery of key marketing activities including execution of advertising and marketing campaigns for DTP, and for working with key stakeholders across the department to ensure work in DTP is supported through appropriate marketing opportunities.
Responsibilities
Deliver marketing campaigns that change consumer behaviour and attitudes
Produce accurate and easy to understand marketing materials
Ensure all aspects of marketing campaigns, programs and events are effectively coordinated, approved and measured
Develop briefings, cabinet documents, reports and presentations that support transport initiatives, proposals and decision making
Negotiate with, take guidance from, and influence various FPTT project, internal and external stakeholders
Provide strategic advice regarding marketing and communication strategies
Ensure departmental partners are aware of marketing campaigns and their input gathered as required
Key Selection Criteria
We are seeking a highly capable professional who can bring strong communication, project delivery, and analytical skills to our team. In this role, you will be expected to communicate with impact, engaging diverse audiences and presenting information with clarity and credibility.
Your ability to influence and persuade will be critical, tailoring your approach to meet different stakeholders while navigating challenges and linking ideas to broader goals.
You will demonstrate project delivery expertise, defining tasks, coordinating efforts, and guiding others to ensure outcomes are achieved, with a focus on monitoring progress and timely adjustments.
With a strong sense of outcomes thinking, you will connect day-to-day work to the organisation's strategic direction and help your team understand how their efforts contribute to community outcomes. Your data literacy will enable you to support evidence-based decision-making, using Excel skills such as pivot tables, formulas, and data visualisation to generate insights under the guidance of subject matter experts.
Qualifications And Experience
Mandatory
Tertiary qualification or equivalent experience in marketing, campaigns, or a related field
Demonstrated stakeholder relationship skills, ideally in a project environment
Demonstrated experience leading the execution of complex marketing and customer communication campaigns, ideally in a government environment
Other Requirements
This role provides services to the Future Public Transport Ticketing project. It is expected that the person will embed within the project including attending their offices and off-site meetings as required.
Culture and Diversity
We welcome applicants from a diverse range of backgrounds representing the community that we serve, including veterans, parents, carers, First Peoples, people with disability, multicultural, multifaith and LGBTIQA+ individuals. As an equal opportunity employer, we are committed to fostering a safe, inclusive, and high-performance culture. We empower our people to thrive and contribute to the department's goals.
What We Offer
Working at the Department of Transport and Planning provides the opportunity to contribute to creating thriving places and connected communities for all Victorians. For further details please refer to Careers at the Department of Transport and Planning.
Pre-employment checks
All new appointments will be subject to a National Criminal Records Check, Misconduct Screening, and a Qualification Check where required. Compliance with the Privacy and Data Protection Act 2014 applies. Applicants must be Australian Citizens, Permanent Residents or hold a valid work permit or visa. VPS re-employment restrictions apply for former VPS staff. Non-VPS applicants will be subject to a six-month probation period.
How To Apply
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