Senior Brand Manager TENA

Senior Brand Manager TENA page is loaded## Senior Brand Manager TENAremote type:
Hybridlocations:
Springvale, Australiatime type:
Full timeposted on:
Posted Todayjob requisition id:
Essity ## **Senior Brand Manager**At Essity, we're breaking barriers to well-being through innovation, sustainability, and purpose-driven work. As a global leader in health and hygiene, we're committed to improving lives every day.We're looking for a strategic and commercially savvy Senior Brand Manager to lead the TENA retail incontinence portfolio across Australia and New Zealand. This is your opportunity to make a meaningful impact in a fast-paced, collaborative environment.## **About the Role:**Based in Springvale, VIC, and reporting to the Marketing Manager – TENA, you'll be responsible for driving the brand and category strategy for TENA's retail portfolio. This includes liners, pads, pants, male guards, and reusables. You'll lead innovation, communication, and commercial initiatives that enhance brand performance and deliver growth. This role is pivotal in shaping the future of continence care across ANZ.With a strong focus on commercial performance, you'll manage your own P&L and budget, drive consumer engagement, and play a key role in delivering significant category growth within a high-impact, high-opportunity space.## **What You Will Do:*** Lead the 3–5 year brand and category strategy for TENA across ANZ.* Lead the development of the overall brand communication strategy* Drive campaign development and execution across TV, digital, social, and POS* Own NPD strategy and deliver innovation with local and global teams* Lead insights, analytics, brand health tracking, and consumer research* Translate consumer and category insights into actionable brand plans.* Manage relationships with media, creative, and research agencies.* Align cross-functional teams including Sales, Supply, Finance, and Global stakeholders.* Own commercial performance including NSV, GM, EBITA, and budget management.* Lead strategic retailer reviews and growth initiatives.## **Who You Are:*** You hold a tertiary qualification in Marketing or a related field.* You bring 5+ years of experience in brand management, ideally within FMCG.* You have strong capabilities across the 6Ps: Positioning, Product, Pack, Price, Promotion, and Place.* You're a strategic thinker with end-to-end NPD experience and strong business acumen.* You're confident influencing senior stakeholders and thrive in a dynamic, fast-paced environment.* You're collaborative, hands-on, and decisive, with excellent communication skills.* Bonus points if you have experience with Aztec/IRI data, SAP, or best-practice FMCG training.## **What We Can Offer You:**Our purpose, *Breaking Barriers to Well-Being*, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.## **Innovate for Good | Excel Together | Be You With Us**## ## Application End Date:09 Oct 2025## ## Job Requisition ID:Essity Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day.Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life.Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
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