Strategic Retail Portfolio Lead

1 day ago

Perth, Western Australia beBeeBrand Full time $90,000 - $120,000
Job Title: Senior Brand Manager

We are seeking a Senior Brand Manager to lead our retail incontinence portfolio across Australia and New Zealand.

This is an excellent opportunity for a strategic and commercially savvy professional to make a meaningful impact in a fast-paced, collaborative environment.

The ideal candidate will have a tertiary qualification in Marketing or a related field and 5+ years of experience in brand management, ideally within FMCG.

Key responsibilities include leading the 3–5 year brand and category strategy for TENA across ANZ, developing overall brand communication strategy, driving campaign development and execution across TV, digital, social, and POS, owning NPD strategy and delivering innovation with local and global teams, and translating consumer and category insights into actionable brand plans.

The successful candidate will be a strategic thinker with end-to-end NPD experience and strong business acumen, confident influencing senior stakeholders and thriving in a dynamic, fast-paced environment.

We offer a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose.

We provide a sustainable work-life based on flexibility for both employees and employers, committed to Diversity, Equity, and Inclusion in everything we do.

We aim to break barriers and contribute to shaping a healthier future, working at the intersection of hygiene and health to improve lives every day.

About the Role:

  • Lead the 3–5 year brand and category strategy for TENA across ANZ
  • Develop the overall brand communication strategy
  • Drive campaign development and execution across TV, digital, social, and POS
  • Own NPD strategy and deliver innovation with local and global teams
  • Translate consumer and category insights into actionable brand plans
About You:
  • You hold a tertiary qualification in Marketing or a related field
  • You bring 5+ years of experience in brand management, ideally within FMCG
  • You have strong capabilities across the 6Ps: Positioning, Product, Pack, Price, Promotion, and Place
  • You're a strategic thinker with end-to-end NPD experience and strong business acumen
  • You're confident influencing senior stakeholders and thrive in a dynamic, fast-paced environment

Benefits:

We offer a competitive salary and benefits package, including a generous superannuation scheme, employee discounts, and access to professional development opportunities.

We also provide a flexible work environment that supports work-life balance, with options for remote work and flexible hours.

Our company values diversity, equity, and inclusion, and we strive to create a workplace that is welcoming and inclusive for all employees.

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