Marketing Manager

18 hours ago

Sydney, Australia MRI Software Full time

About the Role:
As a Marketing Campaign Manager at MRI Software APAC, you will play a pivotal role in driving our marketing efforts by ideating and executing multi-channel campaigns aimed at achieving pipeline targets (both inbound and outbound) and enhancing client retention.

Key Responsibilities:

- Develop and execute integrated marketing campaigns that align with business objectives, focusing on generating leads and nurturing existing client relationships.
- Collaborate with cross-functional teams, including Product Marketing, Events, Brand, and Digital Teams - to identify target audiences and create compelling messaging that resonates with real estate professionals.
- Leverage client advocacy and testimonials to enhance campaign credibility and drive engagement.
- Organise and manage online and in-person events in collaboration with the Events Manager, ensuring they are strategically aligned with campaign goals and deliver measurable outcomes.
- Establish and coordinate account-based marketing initiatives to effectively engage high-value clients and prospects.
- Build and maintain relationships with industry associations and real estate franchise groups to enhance brand visibility and drive partnership opportunities.
- Monitor and analyse campaign performance, providing insights and recommendations for continuous improvement and optimisation.
- Prepare regular reports on campaign performance metrics, including ROI and pipeline contributions.

Qualifications:

- Proven experience in campaign management, preferably within the real estate or B2B technology sector.
- Strong understanding of multi-channel marketing strategies and best practices.
- Excellent communication and interpersonal skills, with the ability to engage and influence stakeholders at all levels.
- Experience with digital marketing tools, CRM systems, and analytics platforms.
- Ability to work collaboratively in a fast-paced environment and manage multiple projects simultaneously.
- A creative mindset with a data-driven approach to decision-making.
- Relevant tertiary qualifications in marketing, communications, or a related field are preferred.

Benefits:

- Hybrid Working Model (2x days in the office, 3x days work from home)
- Annual Performance bonus
- 16 hours Flexi AnyDay
- Me Days: additional 3 days of annual leave for qualifying employees
- Engaging, fun & inclusive culture: check out the MRI Software APAC Insta feed and stories

About the Business:

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