Growth Marketing Manager

We're a fully flexible remote-first workplace
- Our average employee happiness is 8.4 out of 10 - come see why
- On offer is an attractive base salary plus variable

We’re 31 years young and have a mission to change the way employment is managed for SMEs across Australia. Here at Employment Innovations (EI), we blend intuitive software with our HR, Payroll and Legal gurus to make employment easier and enable businesses to grow. We're also a remote-first business, meaning you'll get full flexibility to WFH

The EI Sales and Marketing team has been the driving force behind our recent success and after over-achieving quarterly targets for the last 4 years is looking for a Growth Marketing Manager to help us achieve our bold future plans.

Reporting to the Head of Sales and Marketing, this role is responsible for taking the lead in developing and executing comprehensive brand awareness and lead generation campaigns across traditional and digital channels.

With a direct internal report and budget/agency control, you will have complete responsibility for the strategies that not only deliver against brand growth and product-specific lead generation objectives but work alongside sales as they turn marketing-generated conversations into new customers.

We are looking for someone who is data-driven and commercial in nature, with proven experience driving business growth. On offer is an autonomous role with full accountability and the ability to define your own career path in a highly engaging department and business which ties EX and CX into its core values.

**About the role**
- Own and develop the marketing strategies that will accelerate company growth
- Responsible for all areas of growth marketing including website, paid media, automation, conversion, optimisation and campaigns.
- Work alongside the Content Manager to drive SEO performance and deliver organic campaigns
- Own paid campaigns across multiple channels to drive customer engagement and retention while providing a strong return on investment and efficient CAC.
- Analyse all aspects of the conversion funnel, mobile and web traffic and paid campaigns to identify areas for improvement and implement strategies to maximise these opportunities
- Work alongside the sales team to derive insights and opportunities across the lead conversion funnels.
- Collaborate with business leaders to influence product direction and execute growth strategies
- Generate weekly, and monthly reporting for all major metrics, goal tracking, revenue tracking, and other paid search KPIs.

**About you**
- Relevant qualifications and training in digital, marketing, or another relevant field;
- At least 5 years experience in B2B growth marketing, with strengths in digital channel management and nurture programs;
- Proven experience in creating and delivering digital strategy and tactical plans for both always-on channels and segmented campaigns;
- Proven track record of leading, ideating and executing growth initiatives;
- Demonstrated ability to use data to drive action;
- Experience in CRM, database management/lifecycle management and nurture programs (Salesforce, Marketing Cloud and Pardot preferred);
- Demonstrated experience in SEO, SEM, CRO, Remarketing, ROI/ROAS, Analytics and CRM reporting
- Desire to work within a sales and marketing environment where you will be involved from awareness to lead generation and customer conversion.

**The good stuff**
- **Genuine Flexibility? You bet, it’s policy** We’re a fully flexible remote-first employer meaning you get full flex to WFH while still having access to our HQ in Sydney.
- **Our average employee happiness is 8.4/10 - something we're proud of**:

- Generous leave and return to work entitlements, plus paid Thrive Days, paid parental leave, paid study leave and paid floating public holiday leave
- Fortnightly virtual events such as trivia, kahoot, cooking classes & talent shows
- An employee benefits platform you’ll actually use and benefit from
- Financial assistance for you to up-skill in your field, we believe knowledge is power
- Annual company celebrations to the Hunter Valley, Blue Mountains, or South Coast just to name a few
- Mental health wellbeing such as an EAP for you and your family, support from our CSR Partner Black Dog Institute and an internal P&C team focused on providing a progressive modern-day working culture.

**Additional information**

At EI, we make sure that our culture and product continue to incorporate everyone's perspectives and experience. We never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. All your information will be kept confidential according to EEO guidelines.