Gtm Strategy

**About Appen**

Appen is a leader in AI enablement for critical tasks such as model improvement, supervision, and evaluation. To do this we leverage our global crowd of over one million skilled contractors, speaking over 180 languages and dialects, representing 130 countries. In addition, we utilize the industry's most advanced AI-assisted data annotation platform to collect and label various types of data like images, text, speech, audio, and video.

Our data is crucial for building and continuously improving the world's most innovative artificial intelligence systems and Appen is already trusted by the world's largest technology companies. Now with the explosion of interest in generative AI, Appen is helping leaders in automotive, financial services, retail, healthcare, and governments the confidence to deploy world-class AI products.

At Appen, we are purpose driven. Our fundamental role in AI is to ensure all models are helpful, honest, and harmless, so we firmly believe in unlocking the power of AI to build a better world. We have a learn-it-all culture that values perspective, growth, and innovation. We are customer-obsessed, action-oriented, and celebrate winning together.

At Appen, we are committed to creating an inclusive and diverse workplace. We are an equal opportunity employer that does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We’re looking for a **Go-to-Market Strategy & Enablement Manager** to help shape how we land and expand our most strategic accounts—and capture the next wave of growth in AI.

This role is ideal for a former management consultant who wants to move beyond analysis and into direct impact—working on complex deals, driving cross-functional GTM initiatives, and influencing real revenue outcomes. You’ll partner with Sales, Product, Marketing, Strategy, and Leadership to craft winning account strategies, build tailored customer narratives, and scale what works across the organization.
- Drive GTM strategy for top enterprise accounts and AI/ML or generative AI use cases, aligning stakeholders across Product, Sales, Marketing, and the Exec team
- Serve as a strategic advisor on key deals—leading stakeholder mapping, account planning, opportunity analysis, and creating C-level pitch materials
- Build repeatable GTM frameworks, sales plays, and industry-specific toolkits that turn one-off wins into scalable programs
- Lead sales enablement initiatives that bring product strategy and value messaging to life for enterprise buyers
- Use customer segmentation, vertical insights, and account intelligence to influence territory strategy, campaign design, and messaging priorities

**Qualifications**:

- 3-6 years in management consulting (e.g., McKinsey, BCG, Bain) or a strategic GTM/Revenue role supporting complex enterprise sales
- High curiosity and interest in AI and emerging tech, and how these technologies are transforming business
- Excellent structured thinking and communication skills—you’re confident turning complexity into compelling executive-ready narratives
- Strong collaboration and stakeholder influence skills across functions and seniority levels
- Self-starter mindset, with comfort operating in ambiguity and a fast-paced, startup-like environment

**Bonus Points**
- Experience in B2B SaaS, data/AI, or go-to-market roles in regulated industries like finance, healthcare, or public sector
- Familiarity with GTM tools such as Salesforce, Gong, Hubspot or other platforms

Appen is the global leader in data for the AI Lifecycle with more than 25 years’ experience in data sourcing, annotation, and model evaluation. Through our expertise, platform, and global crowd, we enable organizations to launch the world’s most innovative artificial intelligence products with speed and at scale. Appen maintains the industry’s most advanced AI-assisted data annotation platform and boasts a global crowd of more than 1 million contributors worldwide, speaking more than 235 languages. Our products and services make Appen a trusted partner to leaders in technology, automotive, finance, retail, healthcare, and government. Appen has customers and offices globally.