Mobile Phone Product GTM Manager

21 hours ago

Chatswood, New South Wales, Australia AISIDI INTERNATIONAL PTY LTD Full time $90,000 - $120,000 per year

Core Purpose

Responsible for the entire lifecycle (launch, growth, maturity, end-of-life) of mobile phone products in ANZ, ensuring achievement of sales volume, market share, and profitability targets. You will develop and execute clear Go-To-Market (GTM) and market strategies.

Key Responsibilities

  1. Product Lifecycle Management

  2. Lead end-to-end GTM for new mobile phone launches

  3. Develop and execute product strategies: positioning, pricing, channels, promotions
  4. Own sales results, market share, and P&L for assigned products
  5. Continuously optimize based on market dynamics

  6. Market Insight & Strategy Development

  7. Deeply understand ANZ mobile market: consumer trends, operator dynamics, competitors

  8. Analyse performance data and adjust tactics to drive growth

  9. Cross-Functional Collaboration

  10. Coordinate internal teams (Marketing, Sales, Product, Supply Chain, Finance)

  11. Partner with external stakeholders (Brands, Operators, Retailers) for seamless execution

  12. Partner Management

  13. Engage mobile phone brands to align on local strategies and secure support

We Require Experience

  • 5+ years in GTM, Product Marketing, or commercial roles
  • Consumer Electronics experience, especially Mobile Phones
  • Hands-on experience in ANZ market
  • Experience with mobile network operators preferred
  • Bachelor's degree in Business, Marketing, or a related field preferred. Equivalent industry experience will also be considered.

Skills & Competencies

  • Strong GTM planning & execution skills
  • Analytical mindset with data-driven decision-making
  • Excellent project management and collaboration abilities
  • Strong communication and negotiation skills
  • Deep understanding of ANZ mobile market

Attributes

  • Proactive and strategic
  • Execution-focused
  • Thrives in fast-paced environments

How to Apply

To apply, please email your CV and cover letter to Only shortlisted candidates will be contacted.

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