Product Marketing Manager
17 hours ago
TikTok is the leading platform for short-form mobile video. Our mission is to inspire creativity and bring joy. We inform, entertain and inspire people across borders, cultures, and languages.
TikTok is looking for a Product Marketing Manager to support our Product Strategy & Operations team and help grow the adoption of TikTok advertising solutions. We are looking for someone who is passionate about identifying problems and building solutions that help our clients grow their businesses.
**Responsibilities**:
- Define and execute the go-to-market strategy for TikTok advertising products
- Analyze, evaluate and synthesize market needs and customer requirements to inform product strategy and roadmaps
- Partner with cross-functional teams to develop and execute regional programs and initiatives to drive adoption of key products and solutions
- Lead market understanding, opportunity assessment, competitive analysis, customer feedback and represent the market with product
- Ensure a market-first approach in go-to-market, identify opportunities to make vertical-based recommendations and drive scale
**Qualifications**:
- BA/BS degree or above
- 4+ years of experience in product marketing, product strategy or product management or relevant experience (partnered with product management and/or engineering to represent market requirements)
- Experience in developing go to market strategies and taking internet products through full lifecycle
- Commercial mindset with experience building data-driven business cases to drive strategic product and business investments
Preferred
- Experience in ads monetization business and ecosystem
- Deep understanding of direct response and brand advertising
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We believe individuals should not be disadvantaged because of their background or identity, but instead should be considered based on their strengths and experience. We are passionate about this and hope you are too.
*The above role is remunerated at $80,000 to $95,000 base salary per annum.
**Salary**: $80,000.00 - $95,000.00 per year
**Benefits**:
- Free food
- Health insurance
- Visa sponsorship
- Work from home
Schedule:
- 8 hour shift
Supplementary Pay:
- Performance bonus
COVID-19 considerations:
TikTok is looking for a Product Marketing Manager to support our Product Strategy & Operations team and help grow the adoption of TikTok advertising solutions.
Ability to commute/relocate:
- Barangaroo, NSW 2000: Reliably commute or planning to relocate before starting work (required)
Work Authorisation:
- Australia (preferred)
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