Lead UX/UI

4 days ago


Sydney, Australia AMP Limited Full time

If you live in Australia or New Zealand, you’ve likely heard of AMP. But at a time when society is changing, we are too. We’re now a nimbler business with new leadership and thinking.

For us, these are exciting times. There’s a real potential for big thinkers to help us redefine what financial services could be. And turn our legacy into something even more positive and powerful for the future.

**Help people create their tomorrow, while you create yours**

We help people with their banking, super, retirement and finances. Through upturns, downturns, recessions, and major life transitions. Every day, we help people see and make more of their financial potential, so that they can create their tomorrow. And we’ve been doing it for over 170 years.

If we do our job well, we genuinely add to the prosperity of our country and its people.

**How you’ll make an impact**

As Lead UX/UI Designer, you will be responsible for defining, managing and defending an optimal Digital Customer Experience for all digital products and initiatives, primarily focused on customer experience on each touchpoint.

You’ll make an impact by:

- **Design Strategy and Roadmap**:Lead the design strategy and vision for UX/UI initiatives, ensuring alignment with business goals and customer needs. Build long term relationships with stakeholders to ensure continuous pipeline of work
- **Design Delivery**:Choose research and design approach methodologies to achieve outcomes. Scope, price and plan projects, estimate and coordinate resources to achieve outcomes. Lead multiple projects or streams simultaneously to achieve outcomes within time and budget
- **User Experience (UX) Design**:Expertise in creating intuitive and engaging user interfaces. Proficiency in wireframing, prototyping, and user testing to ensure the best possible user experience.
- **A/B Testing and Analytics**:Experience in conducting A/B testing and analysing website performance data to optimise user journeys and improve conversion rates.
- **Conversion Rate Optimization (CRO)**:Skills in CRO techniques to identify and implement changes that increase the likelihood of visitors taking desired actions, such as making a purchase or signing up for a newsletter.
- **Personalisation**:Ability to leverage personalisation techniques to deliver tailored experiences that resonate with individual users, increasing engagement and consideration.
- **Responsive Design**:Proficiency in creating responsive designs that provide a seamless experience across different devices, ensuring accessibility and usability for all users.
- **Call-to-Action (CTA) Design**:Expertise in designing effective CTAs that guide users towards desired actions, enhancing conversion rates.
- **Research and Analysis**:Proficiency in conducting user research, analysing data, and translating insights into actionable design improvements. Ability to identify and address user pain points and opportunities.
- **User Journey Mapping**:Develop and maintain comprehensive user journey flows and maps to identify and communicate happy and unhappy paths on digital touchpoints.
- **Prototyping**:Expertise in creating interactive prototypes to test and validate design concepts. Proficiency in using prototyping tools to create realistic and functional prototypes.
- **Collaboration**:Work closely with cross-functional teams, including product managers, CX designers, business analysts, developers, and marketing, to ensure a cohesive and integrated approach to customer experience design. Plan, organise, facilitate and wrap up workshops with large groups at different levels
- **Training**:produce and run training (UX/UI/usability/accessibility) for team and project members

**What you will bring to the team**
- Bachelors or Masters degree in business, design, Human-Computer Interaction, or a related field. Evidence of continuous learning to maintain skills or grow skills in new areas
- Minimum 5-7 years’ experience in UX/UI or Product design with at least 2 years in a lead or senior role, with a proven track record of leading successful projects in Consulting or large organizations, preferably within the financial sector.
- Experience in the Australian financial services industry would be preferrable.
- Mastery of design principles, user-centred design, customer research and usability testing.
- Able to lead design strategy, align solutions with business goals, and stay informed about industry trends
- Able to define outcomes/KPIs, make data-driven decisions, and solve design challenges using data effectively
- Advanced proficiency in design tools such as Figma, Adobe Creative Suite, and prototyping tools.
- Advanced proficiency planning, organising, implementing and actioning user testing and research using leading practice online research and recruitment tools
- Growing understanding and evidence leveraging AI tools to improve capacity and efficiency of self and others aligned to business privacy policies.
- Demonstrated experience in


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