Marketing Manager

Plan, implement and overseeing marketing strategies
- Be a part of a highly creative team
- Great benefits including flexible working and 25% discount on buying tasty food

**Why join Harris Farm Markets?**

For over 40 years we’ve remained 100% family owned and operated, this means we are agile, innovative and implement ideas rapidly. One of our values of being a Harris Farmer is to "have a crack", "choose your own adventure" and be entrepreneurial like our founder, David Harris.

We’re 30 (and counting) stores across NSW and QLD, and home to almost 3,000 wonderful Harris Farmers all with a common purpose, to reconnect Aussies with the joy of food. Everything we do at Harris Farm Markets is driven by what we believe in and is underpinned by ensuring everything we do is for the Greater Goodness

**The Role**

As an expert in your field, you will plan, implement and overseeing marketing strategies for a variety of marketing and sales channels and well as channel partners. You will integrate systems, leverage in-store experiences, embrace customer-centricity, provide a consistent experience, and build content that forms the lifeblood of your omnichannel efforts.

**Key Responsibilities**

Reporting to the Head of Brand & Marketing, the key responsibilities will be:

- Work with the Head of Brand and Marketing to develop the Omnichannel Strategy to support store lifecycle, launch, post launch nurture, maturity, under-performance, and anti-competitor strategies.
- Develop local community engagement including sponsorship partnership opportunities.
- Create instore and online experiences to improve engagement i.e., product trial (sampling program) and events
- Develop omni-channel strategy to boost engagement and build a strong and positive brand image for Harris Farm Markets.
- Integrate across different marketing channels including in-store, mobile push ads, social media, newsletters, mobile apps, chatbots and more
- Develop ways to enhance accessibility to customers and to bring joy to their shopping experience.
- Manage instore point of sale and store signage (working with customer experience team) to improve navigation along with category sales
- Work with internal teams to publish and distribute amazing content.
- Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support
- Work with Loyalty team to Oversight and Execution of EDM/Digital/CRM strategy
- Work with the Loyalty Manger to develop the customer relationship management program.
- Get the whole team on board making the customer brand a focal point for everyone in HFM not just the marketing team. Adapt your communication style effectively to your audience.
- Working in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets.

**Qualifications & Competencies required**
- Have a proven track record in channel marketing.
- Be tertiary qualified in Marketing or similar would be beneficial although not essential.
- Be proficient across online and offline customer channels.
- Experience with marketing automation and CRM tools
- Able to structure and coordinate the activity of the Marketing function.
- Be organised, able to work autonomously, collaboratively and team focused in your style and approach.
- Possess excellent communication skills and be a natural influence and people person.
- Ability to work collaboratively across other departments e.g., retail operations, eCommerce, finance, IT.
- Strong project management, multi-tasking, and decision-making skills.
- Metrics driver marketing mind with an eye for creativity.
- Excellent communication and interpersonal abilities.
- Able to work in a fast paced, agile environment.
- Love working in a close-knit team who work well together.

**Additional Information**
- Travel required to stores and areas of expansion
- Hybrid working available

**Why you should apply**
- Work for an agile expanding retail business with huge scope to make a real impact.
- A highly varied role engaging with all stakeholders+
- 25% Harris Farm Markets Staff Discount.

**Please keep reading...