O2o Away From Home anz

**KEY WORKING PARAMETERS**

Focus, Scope, & Impact:

- Strategy
- Develop partnership strategy for the South Pacific region across Foodservice aggregators (FSA) (eg Doordash / Uber / Menulog) platforms, to help bring our products to life in relevant and engaging way and support our evolving Digital & business strategy
- Be the FSA expert for the OU to provide guidance and mentorship to other E-Commerce leads
- Management and accountability for market priorities, targets, budgets and creation and implementation of Global playbooks and guidelines in FSA
- Create market specific FSA priorities, targets and budgets
- Execution
- Drive bottler and local market alignment on the O2O agenda for FSA: commercial plan, capabilities, eRTM, measurement and analytics, priority customer engagement, in partnership with C&CL and Franchise Leadership
- Support key FSA customer management, driving aligned agendas and achievement of KPIs
- Lead FSA management for the South region (partner if owned by the bottler) to achieve greater than our fair-share of beverages and strive for parity or better incidence rates vs offline
- Joint definition (with Marketing) of targets (e.g., percent allocated to transactions), considering 3rd party e-commerce platforms and Ko owned platforms
- In partnership (with Platform Services) deliver the most effective technology deployment, coordination, maintenance for FSA
- In partnership with IMX deliver the established of retail media execution model alongside foundational performance management and reporting
- Governance
- Track and report progress of commercial execution, performance and initiatives driving data standards for consolidation and results evaluation in line with the global teams using technology to optimize campaign performance
- Communicate with O2O Central organization to enable visibility and coordination
- Ensure eCommerce strategies are executed and adapted to local market reality
- Collect the centrally-defined eCommerce data requirements and methods in conjunction with Platform Services to allow for data to be consolidated and used for tracking results and generating insights

**KEY** SUCCESS PARAMETERS**

Experience
- ** 5**+ years** of **experience in** **eCommerce/**online marketing **related fields**
- ** Specialty experience within FSA**
- Ability to define market priorities based on understanding of local business solutions
- Critical to **understand System financials/economics**
- Strong **planning, financial, and collaboration skills**
- Strong** project management skills**
- Experience **working **with **TCCC external partners** (bottlers and customers)
- Experience working in **cross**-functional and cross-geographical teams is preferred**

Work Focus
- Influence marketing teams to ensure consideration for FSA channels as part of all campaigns
- Partner with the local sales to drive FSA to accelerate incidence, revenue and Margin growth
- Develop and run an FSA marketing program** **incl. full year campaign plan, co-marketing with customers and sampling with a sustainable ROI
- Drive FSA specific innovation** **where needed incl. packaging for delivery and special products
- Develop a system using relevant platforms to measure and continually analyse performance in FSA to ensure process of continuous learning and improvement.
- Keep up to date with digital trends to identify strategic white space growth opportunities within FSA and determine key insights from competitive environment & trends
- Identify strategic opportunities based on data insights within the South region and be empowered to create action plans to pilot new initiatives that lead to engaging online consumer experiences.
- Leads cross-functional project teams that manage the implementation of FSA specific capability projects and initiatives
- Work closely with other functions to ensure FSA management is a key pillar in the business planning process.

General
- Ability to perform high quality quantitative and qualitative analyses, proficient in using excel and financial modeling
- Uses objective methodical approach to complex problems and identify cause-based solutions
- Accesses and uses competitive information to effectively position business solutions

Communication
- Able to communicate complex ideas and processes in a simplified manner
- Develops positive relationships with stakeholders across country and OU
- Positively influences individuals to make decisions on possible eCommerce solutions
- Thrives in a fast-paced environment and creates network with players

**Skills**:
Social Media; Video Solutions; Financial Acumen; Customer Relationship Management (CRM); Negotiations; Marketing Campaigns; Paid Search Marketing; Collaborative Leadership; Marketing Strategies; Project Management; Influencing Decisions; Digital Media; Search Engine Optimization (SEO); Microsoft Office; Communication; Google Analytics; Digital Display; Search Engine Marketing (SEM); Analytical Problem Solver; Programmatic; Cros