B2b Marketing Specialist

2 weeks ago


Melbourne, Australia carsales Full time

**Company Description** Are you ready to be a big part of something big?**

At carsales, we're all about making buying and selling a great experience. For over 25 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow.

When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership.

With a vision to be the global leader in online vehicle marketplaces. We transform how people buy and sell across the globe. We discover new ideas and make them happen. We continue to grow, and we continue to evolve - and we aren’t afraid to make big bets.

Not something you’d expect from one of the country’s biggest tech companies, is it?

And one of the best parts? We give you the autonomy to choose the working location that best suits your lifestyle - Office, Hybrid or Anywhere.

**What’s on offer**:

- A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world.
- We’re proud to be recognised as one of Australia’s Best Workplaces by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer for women and WGEA Employer of Choice for Gender Equality.
- The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with.
- 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave.

**Job Description** What you'll do**:
As the B2B Marketing Specialist you will be a key member of the marketing team responsible for supporting our dealer and OEM clients within the Automotive, Industry and Leisure verticals, and working closely with commercial and product stakeholders to help develop and execute go-to-market strategies.
- Work closely with your team and key stakeholders to help plan and execute on the annual B2B marketing roadmap
- Develop customer communications for our B2B clients, writing succinct and clear copy that embodies our carsales tone of voice
- Work closely with internal design, insights, product & automation teams to develop campaigns to support our commercial and marketing objectives
- Lead the launch of marketing activity across relevant owned, earned and paid media channels with appropriate messaging in line with carsales’ go-to-market framework
- Identify relevant trends and insights from our customer data and market research to inform marketing and sales collateral, and engage customers through thought-leadership activity
- Project manage content development and execution at key industry and customer events
- Track marketing campaign performance and socialise results to business stakeholders

**Qualifications** What are we looking for?**
- Solid understanding of key B2B marketing and go-to-market principles
- Excellent interpersonal skills and the ability to form lasting relationships with stakeholders
- Strong project management skills and ability to work to strict deadlines
- Excellent copy-writing skills and experience producing customer-facing written communications
- Demonstrated organisational skills and attention to detail, and ability to balance the big picture with getting the important things right
- Ability to work individually and collaboratively alongside a range of teams
- A creative thinker with a good eye for effective design and a flair for translating complex information and data into easy-to-understand solutions

**Additional Information** A few other things we want to let you know about...**
- We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask.
- We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant.

**So come and join our team - because every role is a big role in our plans to go big.



  • Melbourne, Australia Plan Partners Full time

    As our B2B Marketing Specialist, you’ll play a key role in growing awareness and referral pathways by developing and delivering campaigns that connect with Support Coordinators, Allied Health professionals, Local Area Coordinators and other key stakeholders across the disability sector. This role is ideal for a creative, organised and insight-driven...


  • Melbourne, Australia FourQuarters Full time

    Melbourne, CBD - Permanent Full Time - Superannuation industry This is an extremely varied role, where you will be responsible for coordinating, developing, and implementing Marketing Communications campaign in the B2B marketing team within the financial services. Reporting directly to the B2B Marketing Manager, this position would suit someone who has a...


  • Melbourne, Australia Six Degrees Executive Full time

    Location: - Melbourne- Job Type: - Permanent- Salary: - Competitive salary- Contact: - Hong SilverAre you a B2B marketing expert with a passion for creating unforgettable customer experiences? We're on the hunt for exceptional talent to join our team and help our top-tier clients achieve outstanding commercial outcomes. Our clients come from a variety of...


  • Melbourne, Australia Six Degrees Executive Full time

    Location: - Melbourne- Job Type: - Permanent- Salary: - Competitive salary- Contact: - Hong SilverAre you an accomplished B2B marketing expert with a passion for creating unforgettable customer experiences? We are actively seeking exceptional talent to express their interest and join our top-tier clients' remarkable commercial achievements. Our clientele...


  • Port Melbourne, Victoria, Australia b2b Group Full time $60,000 - $80,000 per year

    Lead Generation Specialist – b2b Cleaning Group$35 per hour + generous bonuses | Part-time | Port Melbourne VICAt b2b Cleaning Group, our mission is to deliver exceptional commercial cleaning solutions while building lasting relationships with businesses across Australia.We believe in hiring the best people — and rewarding performance generously.We are...


  • Melbourne, Australia Asahi Beverages Full time

    **Your Impact** **Join Asahi Beverages as a B2B Digital CX Specialist and play a pivotal role in shaping the digital customer experience across our Alcohol and non-Alcohol portfolio.** Sitting within the CSC Customer Experience Operations & Platforms Team, this role is central to the execution and optimisation of our commercial platforms and customer...


  • City of Melbourne, Australia Sunsuper Full time

    Why join us? - You'll get 14% super as standard, to help your future come alive. - Unleash your potential and build a career to be proud of through excellent training and development opportunities. - Balance your work between in-person days at our purpose-built hubs and working from home. - In the office, enjoy end of trip facilities, a yoga and multi-faith...

  • Marketing Executive

    3 days ago


    Melbourne, Victoria, Australia The Marketing Room Full time $60,000 - $80,000 per year

    Due to strong demand, we are looking for an experienced Marketing Executive to work with our clients on a part-time basis.The RoleAs the client's in-house marketing specialist, you'll take the lead on managing all digital aspects of their marketing activity.You'll be the channel specialist, focusing on hands-on execution, managing high-impact social...


  • Melbourne, Australia RACV Full time

    Melbourne, Victoria | RACV Head Office - Fixed Term (12months) Full Time - A competitive salary | Discounts on selected RACV products **Great things start here** RACV is an organisation that’s broader and bigger than you think - beyond the trusted roadside assistance and insurance lines, and significant portfolio of Travel and Leisure experiences, RACV...


  • Melbourne, Australia NexVentur Full time

    **Australia - IT & Marketing**: **Marketing Specialist - Melbourne**: Location**:Melbourne** Salary**:Competitive DOE** Position**:Full Time** Our client is a specialist in construction with three business areas: Blue Collar Recruitment, White Collar Recruitment and Construction plant and machinery hire. They have built up a reputation for exceptional...