Digital Campaign Specialist

2 days ago

Docklands, Australia Oxford University Press Pakistan Full time

**Digital Campaign Specialist (Part-time)**:

- Location: Docklands, VIC, AU, 3008
- Salary: Dependent on skills and experience
- Division: Education
- Department: Marketing & Customer Experience

**About the Role**

**Key Responsibilities**:

- Work closely with marketing team and campaign leads to develop campaign strategy, and execute digital advertising (Social, Search, PPC, EDM), automation and website actions to enable a best-in class user experience and ultimately generate and convert sales leads.
- Maintain and optimise Salesforce Marketing Cloud platform in collaboration with Group Technology and Marketing Cloud Developer.
- Design, plan, execute and evaluate SEO and SEM strategies to increase OUPs ranking and ensure the right audience is served the right information for their decision making.
- Report on channel performance and progress towards campaign KPIs.
- Provide analysis, proactively look for opportunities to improve marketing analytics and insights to Head of Marketing and marketing team.
- Support Head of Marketing to report back to business on digital metrics and results.

**About You**

**Essential**:

- 3+ Years’ experience with enterprise-level Marketing Automation Platform (Salesforce Marketing Cloud preferred)
- Deep understanding of customer lifecycles to assist in web experience, customer segmentation, automations, lead prioritisation and conversion
- Proficient in building reports, dashboards, campaigns, list sends in CRM (preferably Salesforce)
- Proficient in tools for SEO, SEM and data analysis such as Google Analytics and SEMRush.
- Strong understanding and proven experience driving lead generation digital campaigns and full funnel digital campaign management.
- Expertise in analysing data to derive insights and inform strategic decisions
- Curious and proactive nature, with passion for continuous improvement
- Excellent written and verbal communication skills
- Excellent prioritisation and time management skills

**Desirable**:

- Creative skills, able to develop compelling content and visuals for various digital platforms
- SQL, HTML and CSS knowledge

**Benefits**:

- Highly flexible working environment
- Access to contemporary offices and facilities close to Southern Cross Station
- Varied learning and development opportunities
- The opportunity to support Skyline Education Foundation through our Workplace Giving Program
- Comprehensive wellbeing program, including an EAP available to you and your family
- Other enterprise level benefits including Long Service Leave at 5 years, 2 days of paid Volunteering Leave and Study Leave per year and more

If you possess the right skills for this role and want to join our hardworking and motivated team, **please submit your cover letter and full resume, in one PDF.**
- Job Category: Marketing & Communications

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