Lifecycle Marketing Specialist

Job Title

Lifecycle Marketing Specialist / CRM Automation Specialist (12 Month Contract)

Location

Melbourne

Employment Type

Fixed Term Full Time, Length of Assignment: 12 months

About the opportunity and our B2B marketing team

As a B2B Lifecycle Automation Specialist within the Parcels, Post & eCommerce division, you’ll be instrumental in designing and delivering intelligent, data‑driven marketing automation strategies that drive onboarding, engagement, retention and growth. Reporting to the Senior Manager, Marketing & Sales Enablement, you’ll collaborate across digital, product, sales, customer success and the broader B2B marketing team, bringing lifecycle strategies to life and shaping a customer experience that’s seamless, scalable and future‑ready. This Melbourne‑based role offers a collaborative, high‑performing team environment during a pivotal period of transformation and growth.

What you’ll deliver with us

You’ll be a pivotal part of a high-performing team that brings marketing initiatives to life through intelligent, multi‑channel automation. Using a sophisticated Martech ecosystem that includes Salesforce Marketing Cloud, Data Cloud, Adobe Experience Manager, Adobe Target and Seismic, you will design and activate dynamic, data‑led experiences that meet customers where they are and anticipate their evolving needs. With a digital‑first, innovation‑led mindset, you will simplify complexity, champion agile marketing practices and lead initiatives that enhance onboarding, deepen engagement, boost retention and accelerate growth to support Australia Post’s transformation into a freight provider of choice for eCommerce in Australia.

In this role you will deliver:

- Marketing Automation Leadership: Drive adoption and optimisation of automation tools and workflows to deliver efficient, measurable campaigns with minimal complexity.

- Digital‑First, Data‑Driven Execution: Embed digital‑first thinking across lifecycle programs, using insights and Martech platforms (SFMC, Data Cloud, Adobe, Seismic) to deliver personalised, scalable experiences.

- Customer‑Centric Journey Design: Shape B2B lifecycle strategy by mapping customer needs and designing value‑driven communication journeys informed by CRM and research.

- 1:1 Communication Strategy: Lead execution of personalised campaigns, ensuring timely, relevant messaging across email, web and other channels.

- Performance Optimisation & Sales Enablement: Analyse lifecycle performance, apply test‑and‑learn approaches and support Seismic platform optimisation to empower sales teams with impactful content.

About you

You’re a modern, digital‑first Marketing Automation Specialist with a passion for customer‑centric innovation and a proven ability to turn data into action. You thrive in fast‑paced environments where automation, personalisation and performance intersect, and you bring a strategic lens to every campaign. You’re confident working across Martech platforms like Salesforce Marketing Cloud, Data Cloud, Seismic, Adobe and are able to unlock their full potential to design innovative, seamless and scalable customer journeys that deliver measurable impact. You’re a natural collaborator, able to translate complex business needs into elegant, automated solutions. With a test‑and‑learn mindset, you continuously optimise communication and experiences to drive engagement, retention and growth.

You’ll also need:

- Hands‑on experience with B2B Martech platforms including Salesforce CRM, Salesforce Marketing Cloud, Salesforce Data Cloud, Adobe AEM, Adobe Target and Seismic.

- Strong data literacy, from data retrieval and cleaning to visualisation and storytelling.

- A collaborative mindset and proven ability to work across matrixed, multi‑team environments at scale.

- Sharp analytical and problem‑solving skills, with a knack for lateral thinking and data‑driven decision making.

- Exceptional written, verbal and visual communication skills, with the ability to present complex ideas clearly and influence cross‑functional teams and senior stakeholders.

How we’ll deliver for you

- A diverse, exciting team with a positive growth mindset and investment in cutting‑edge technology that will support your long‑term growth.

- A strong company and team culture giving you the trust, authority and autonomy to deliver results and flourish in your work life.

If you are interested in shaping the future of B2B marketing and working at the forefront of designing and executing cutting‑edge automated journeys, driving customer engagement and commercial impact, in one of the most data‑rich and important industries in the country, then please apply today.

We’re delivering together

At Australia Post, we acknowledge the Traditional Custodians of the land on which we operate, live and gather as employees.

We believe our business should reflect the diverse communities we operate in and are proud to be an inclusive workplace for people from all walks of life.

We encourage applications from people of all ages, genders and backgrounds including Aboriginal and Torres Strait Islander peoples, People with Disability, LGBTQIA+ and Refugees.

We are one of the largest organisations in Australia to successfully achieve Disability Confident Recruiter status.

We are committed to providing an inclusive and barrier‑free recruitment process and workplace for those living with a disability and are committed to reviewing and removing bias in our processes to create a gender‑equitable recruitment experience and workplace. If you have any questions about accessibility, please contact our Diversity & Inclusion team on inclusivecareers@auspost.com.au.

See and hear more about what it’s like to work in business support with us:

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