Marketing Coordinator

Company Description

CAPA - Centre for Aviation, part of the Aviation Week Network which has a parent company known as Informa Group (10,000+ colleagues), is one of the world’s most trusted sources of market intelligence for the aviation and travel industry. Our unrivalled reputation for independence and integrity means you get the whole story, with powerful data and in-depth insights on the news, issues and trends that are shaping our industry.

Since its establishment in 1990, CAPA has developed a formidable global network of aviation researchers and analysts located across Europe, North America, Asia and Australia. We provide Members with access to more than 1,000 News Briefs each week, as well as Analysis Reports, Research Publications and a comprehensive Data Centre with extensive company profiles, airline and airport databases, and more.

Our sought-after events are hosted virtually and in key markets throughout the year and attract the highest calibre of thought leaders and decision makers globally. With valuable networking opportunities and high-level agendas showcasing an incomparable level of expertise and strategic insight, you’ll stay informed and connected to industry leaders around the world.

As a global leader in aviation knowledge, our aim is to make a difference by providing news, analysis and data that businesses need to stay ahead of the competition. We remain committed to providing CAPA Members with the highest standards of service, giving you an opportunity to connect with aviation and travel industry leaders around the world.

**Job Description**:
**Salary**: $55-62k AUD + Super

To primarily support the Senior Marketing Manager and broader marketing team with activating print and digital marketing activities. The role will be required to provide administration assistance, database management, conduct research, generate reports, and coordinate and execute a range of marketing activities to drive success.
- Provide administration support to Senior Marketing Manager and broader marketing team while working as an effective, collaborative team member. Support could include:

- Delivering meeting minutes, completing research requests, creating design assets, brainstorming new ideas, assisting with PR initiatives etc.
- Assist with executing multi-channel marketing programmes and campaigns to promote CAPA and CTC products and services plus those of our partners and sponsors. This could include:

- Maintain online and offline marketing databases through general maintenance of data e.g. removing contacts, researching new sources of prospective customer data, identifying and filling gaps, managing inbound leads, developing segments, coordinating mailing lists etc.
- Assist with rollout of content marketing strategies. This could include uploading content in systems, scheduling the distribution and/or managing relationships with stakeholders.
- Conduct research and report on marketing activities to analyse market trends and the competitor landscape, review customer behaviours, track and analyse internal campaign and/or sponsor ROI, explore paid and/or contra marketing opportunities, track customer feedback etc.
- Edit marketing material and coordinate with relevant stakeholders.
- Manage and maintain marketing software including marketing automation software (e.g. Acton) / social media management tools to drive marcomms plans and enhance customer experience. Ensure that best practice guides are adhered to.
- Assist with driving and communicating sales qualified leads to sales department.
- E.g. share behaviour metrics (click through reports), booth utilisation reports, inbound lead updates etc.

**Qualifications**:
Degree/Diploma in Marketing or Equivalent

1+ Year Marketing Experience

Additional Information

**Benefits**:

- Work from home (in Sydney office 1 day per week at most)
- Support to create an optimal setup at home
- Part of the worlds largest B2B Events company - access to L&D, career progression, additional certifications etc.
- Employee Share scheme post probation
- Additional Birthday day off
- Ability to volunteer to support non-profit/ charity

Schedule:

- Ability to flex hours
- Monday to Friday