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Marketing Coordinator
3 weeks ago
**Job Summary**
The Marketing Coordinator works with the Australia/New Zealand marketing team to support all company business units. The role will develop and implement quality campaigns in order to increase sales revenues and meet key business targets within the context of the corporate and local marketing plans.
The role will oversee the production and maintenance of the digital marketing content for the company in Australia and New Zealand. Taking responsibility for the maintenance of the AU/NZ website and digital communications. There is a joint focus on coordinating and executing an annual calendar of events to build brand awareness in key target markets including healthcare and financial services.
The Marketing Coordinator role will also include the general marketing activities to support the business as needed for campaign and brand consistency. This position is key to delivering effective marketing communications to improve demand generation and nurturing, supporting the company's key business objectives.
The position is based in Sydney, Australia, with a requirement for occasional business travel.
***Responsibilities**
- Work with local sales and marketing team to integrate all communications into overall campaigns to realize key business objectives.
- Support the execution of lead generating programs and campaigns, ensuring that initiatives and activities are integrated across the team.
- Support marketing managers with planning and execution in delivering marketing programs and high-quality events, across complex audience segmentation to aid in the growth and expansion of InterSystems products.
- Manage and execute participation in third-party and InterSystems-led virtual and physical events including conferences, tradeshows, seminars, customer meetings and webinars.
- Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
- Manage annual events calendar, researching new event opportunities.
- Work with corporate marketing to ensure brand consistency within event collateral, exhibition stands and digital assets.
- Work with the sales teams to manage event data and support marketing team with follow up.
- Coordinate the promotions, communications and branding aspects of the event with the marketing managers.
- Assist with budget, reporting and analysis for digital campaigns and events.
- Coordinate and deliver digital marketing campaigns to develop leads and drive traffic to the website.
- Report and analyze data from campaigns and web traffic to provide insight and help drive improvement across our campaigns.
- Provide web support for local website, including creating landing pages and content in line with our corporate guidelines
**Qualifications**
- Preferably 2 years' experience ina marketing and/or events role
- Experience coordinating events and tradeshows
- Experience of web and analytical tools, and CRM and marketing automation systems
- Experience implementing and successfully completing projects
- Excellent multitasking and task prioritisation skills
- Team player with positive, can-do attitude.
- Good organisational skills
- Willingness to learn and innovate
- Motivated, self-sufficient professional with great attention to detail
- Excellent verbal and written communication skills
- Enthusiastic, driven, used to working on your own under own initiative
- Team player with positive, can-do attitude
- Ability to add value to the creative process and bring ideas through to completion.
**Desirable**
- Experience in any of the following industries: IT, healthcare, finance, would be considered a plus.
- _**Education and Training**
**About InterSystems**:
