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Media & PR Coordinator

2 weeks ago

Sydney Olympic Park, Australia GWS GIANTS Full time

**Introduction**:
The GIANTS are on an exciting journey both on and off the field. With teams in the AFL, the AFL Women’s League and Super Netball competitions, the GIANTS truly are a club like no other.
On field, the AFL team has quickly grown into one of the competition’s most exciting teams with several players becoming household names across the country. Likewise, the on-field achievements of our AFL Women’s and GIANTS Netball teams are seeing the club connect with more fans and followers than ever before.
Off field, the club’s exciting, innovative, and fresh brand is growing as it engages with members, fans, the community and key stakeholders across Western Sydney, Canberra and Nationally.
The GIANTS’ AFL and AFL Women’s teams are based at the club’s elite training and administration facility in Sydney Olympic Park, with GIANTS Netball based adjacent at Netball Central.
At the heart of our brand, there’s a GIANT in all of us, is the belief that everyone is a GIANT and by living our values and commitments we will deliver on our purpose - To create a club like no other that delivers the best family entertainment, wins premierships and enriches the lives of people in Western Sydney, Canberra and broader communities.
**Description**:
Position Purpose
The Media and Public Relations (PR) Coordinator will support the Media & PR Manager in executing the club’s media and public relations strategies. This role is essential in ensuring smooth communication and coordination across all media platforms and PR activities. The Coordinator will play a key role in maintaining the club’s public image and enhancing its visibility. They will work closely with various departments to ensure consistent messaging and effective media engagement.
**Reports to**:

- Head of Media & Communications

**Other Key Relationships**:
**Internal**:

- Media and Communications Department
- Marketing and Consumer Department
- Football Departments
- Netball Team

**External**:

- GIANTS Members and Fans
- Media Partners
- Commercial Partners
- Supporter Groups
- AFL NSW/ACT
- Other AFL Clubs and Sporting Bodies

Roles and Responsibilities
Assist Head of Media and Communications with Media Management
- Provide support in managing relations and strategies.
- Ensure effective communication and coordination with media outlets.

Lead Proactive Public Relations Opportunities
- Identify and pursue proactive public relations opportunities.
- Develop and implement public relations campaigns to enhance the club’s visibility.

Match Day Media Coordination (AFLW and AFL)
- Coordinate media activities and logistics on match days for AFLW, and for AFL as needed.
- Ensure media personnel have the necessary access and information.

Manage and Facilitate Broadcast Requirements (AFLW and AFL)
- Handle broadcast requests and ensure compliance with guidelines.
- Coordinate with broadcast partners to facilitate smooth operations.

Collaborate with the Head of Content Planning and Production
- Work closely with the Head of Content to plan and produce engaging content.
- Ensure content aligns with the club’s communication strategy and key messages.

Assist or Lead Ambassador Program
- Manage the club’s ambassador and influencer program.
- Coordinate communication and activities with ambassadors.

**Event Coordination**:

- Organise and manage public relations events and media opportunities.
- Ensure events run smoothly and meet the club’s objectives.

**Skills and Experiences**:
Skills and Knowledge
- Bachelor’s degree in Public Relations, Communications, Journalism, or a related field.
- 1-2 years of experience in public relations, media, or communications.
- Strong written and verbal communication skills.
- Ability to work in a fast-paced environment and manage multiple tasks simultaneously.
- Proficiency in Microsoft Office and media monitoring tools.
- Strong organisational skills and attention to detail.
- Energetic and proactive approach to work.
- Strong interpersonal skills and ability to build relationships.
- Team player with a collaborative mindset.
- Creative thinker with the ability to generate new ideas.

GIANTS Commitments & Values
Engage
- We entertain in all that we do
- We enrich ourselves and others by being open and accessible
- We communicate and collaborate.

Grow
- We will build our club and our people
- We strive for greatness
- We celebrate our wins.

Challenge
- We hold ourselves and others accountable to the highest standards
- We will innovate, create and lead
- We are resilient.

Respect
- We celebrate our diversity and promote inclusion
- We own our story to enhance our legacy
- We are authentic and act with integrity in all we do.

The GIANTS are proud to be an equal opportunity employer with a flexible and safe working environment. We do not discriminate against any applicant because of race, colour, national origin, sex, gender, disability, religion, marital status, parental status, nor any other prote