Freelance / contract PR support
10 hours ago
Evil Twin PR manages a range of lifestyle clients including fashion, travel, and health & wellness brands, and we need an extra set of hands and firepower to keep media momentum high until the end of the year.
This role can be within the ETPR Sydney office so you are physically with the team, or done remotely depending on the candidate. You'll be provided with client backgrounds, assets, and deadlines, and from there, your focus will be to shape fresh story angles, write punchy press releases, and pitch them proactively to relevant national and local platforms encompassing key print, online, and broadcast outlets to secure meaningful coverage.
Deliverables
• Drafted and polished press releases ready for client sign-off
• Targeted pitch lists
• Weekly outreach and follow-up summaries
• Coverage tracker updated as hits land
Familiarity with the Australian and NZ media landscapes is key, and access to a media database can be provided. Of great importance is the required professional skill and (acceptable level of) persistence to secure coverage, which should include well-honed journalist relationships. Timelines are fast, so clear communication and error-free copy are essential.
If this sounds like you, let's start planning the next pitch
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