Marketing Analytics Coordinator

2 weeks ago

Perth, Australia HAYS Full time

Join a leading education provider and take ownership for campaign performance and analytics frameworks.

**Your new role**
This role focuses on delivering paid and organic analytics and insights, campaign performance expertise, marketing analytics frameworks support and search engine optimisation capabilities for the organisations Marketing.
Under the guidance of the Marketing & UX Manager, the role administers the use of the Google Marketing Platform suite of services to generate data-driven insights to improve marketing effectiveness and enhance marketing operational efficiency.
Key Responsibilities:

- Identify relationships, patterns and trends in data and provide recommendations based on improving marketing channel performance, conversions and other related KPIs.
- Use database management tools to investigate problems, collect performance statistics and create reports.
- Design and create reports that support project priorities or area activities.
- Present data in formats (e.g. tabular and graphical formats) appropriate to the audience.
- Develop and maintain reporting dashboards to assess marketing efforts against key goals and KPI’s.
- Maintain datasets and be responsible for the accuracy and integrity of data.
- Actively participate on wider business projects

**What you'll need to succeed**
- Demonstrated experience in marketing analytics including omni-channel campaign tracking, tag management and goal conversions.
- Experience with advanced marketing analytics techniques.
- Proficiency in Google Analytics, Google Tag Manager and Google Data Studio.
- Experience in the management of complex or large sites including cross-domain tracking.
- Demonstrated written, presentation and data visualisation skills.
- Demonstrated ability to prioritise and manage workloads to meet deadlines.
- Demonstrated problem resolution and troubleshooting abilities.

**What you'll get in return**
- Opportunity to work within the Tertiary Education sector
- Competitive hourly rate
- Potential for assignment extension
- Friendly and collaborative environment

**What you need to do now**

If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

**LHS 297508** #2707622

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