Media & Public Affairs Manager

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Media and Public Relations Manager
Full-time | Permanent | Sydney CBD | Flexible Working arrangements
**Craft Compelling Stories**: Create impactful narratives that resonate across media platforms, showcasing Uniting’s work and value
**Make an Impact**: Shape media strategies that drive positive change and elevate Uniting’s voice in social justice and advocacy.
**Lead and Influence**: Play a critical role in crisis management, proactive media engagement, and brand positioning.
If you are a seasoned media professional with a passion for creating meaningful impact? Join Uniting’s Social Impact and Advocacy Directorate as our Media and Public Relations Manager and play a pivotal role in shaping and amplifying the voice of one of Australia’s leading not-for-profit organisations.
At Uniting, we care deeply about the communities we serve, and your expertise will help us elevate our brand, promote our services, and enhance our reputation. This is a highly visible role in a fast-paced environment that requires strategic thinking, creativity, and a passion for advocacy.
**Your Impact**:
Working closely with the Media and Public Affairs Lead, you will:
Develop and implement media strategies that positively position Uniting across traditional and digital platforms.
Proactively identify media opportunities and maintain a calendar of events to drive brand visibility.
Lead crisis and issues management, including maintaining a comprehensive media holding statement library.
Act as an advisor on media strategy, supporting internal clients with thoughtful media management.
Craft thought leadership pieces, features, and editorial content to position Uniting as a leader in social justice and advocacy.
Manage media relationships, respond to media requests, and ensure Uniting is professionally represented.
Collaborate on brand and marketing campaigns, ensuring media strategies align with our broader objectives.
Provide weekly and monthly media coverage reports, keeping the organisation informed of key outcomes.
Coordinate media training, ensuring Uniting spokespeople are prepared and confident in engagements.
Why Uniting?
You’ll be joining a team of passionate professionals dedicated to making a real difference. As part of the Media and Public Affairs team, you will work on campaigns that matter - from social justice initiatives to advocacy efforts that influence policy and public opinion.
**What You’ll Bring**:
Bachelor’s degree in a relevant field or equivalent experience.
At least 7 years of media and public relations experience, ideally with a strong background in crisis and issues management.
Established media relationships and a proven track record of proactive media management.
Exceptional written and verbal communication skills, with experience drafting speeches, talking points, and media releases.
Strong experience working with multimedia producers to create content across diverse platforms.
A deep understanding of both digital and traditional marketing.
Flexibility to manage after-hours media duties when needed.
**Bonus Points For**:
Journalism experience or media work within the NFP or government sector.
Experience in delivering media programs focused on public communication and social justice.
 Media and Public Affairs Manager
Ready to Make an Impact?
If you’re excited to use your media expertise to advocate for important causes and make a tangible difference in the community, we’d love to hear from you.
What We Offer You
A rewarding career with a leading human services organisation.
Up to $18,550 NFP salary packaging available.
Access to our U rewards program with exclusive discounts.
Flexible work hours for work-life balance.
Affordable access to Fitness Passport— discounted gym memberships to support your best life.
A supportive and inclusive and collaborative work environment.
Opportunities for professional growth.
Purchase of additional leave.
Uniting contributes to the work and mission of the Uniting Church in NSW and the ACT through social justice advocacy, community services, and spiritual care.
Our purpose is to inspire people, enliven communities, and confront injustice.
We provide support for people through all ages and stages of life, with a focus on those experiencing disadvantage and vulnerability.
We acknowledge the Sovereignty of First Nations people over the lands of Australia and are committed to meaningful change so that First Nations people are strong, thriving, and self-determining.
Uniting is a Child Safe Organisation, committed to the safety, well-being, and inclusion of children and young people. We are proud of the diversity of our people and always welcome everyone, exactly as they are.
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