Social Media Officer

**Full time permanent role (based on 35 hours per week)**:

- **Salary - $84K - $95K + Super with fortnightly RDO**:

- **Based at our Coburg offices with hybrid work arrangements available**:

- **Ability to transfer or take LSL (Long Service Leave) within Local Government**

**About Merri-bek City Council**:
Merri-bek City Council is a progressive council of 175,000 residents: one community, proudly diverse. Our council area sits within the banks of the Merri Creek and the Moonee Ponds Creek, and includes Brunswick, Coburg, Fawkner, Glenroy, Gowanbrae, Hadfield, Oak Park and Pascoe Vale. Our city is vibrant and energetic, known for its active community, cultural diversity, creative industries and the arts. Our long-term vision has ambitious goals for environmental sustainability, social justice, community wellbeing, and creating great places. With the Civic Centre located in Coburg, 8 kilometres north of Melbourne’s CBD, there are excellent public transport options and great food and cafés right at the doorstep.

Merri-bek Council strives to be a contemporary, innovative and collaborative organisation with a deep commitment to engaging and supporting the Merri-bek community. Our organisational vision is to be one team, brave and diverse, making a difference.

We pride ourselves on being an inclusive and welcoming workplace. We offer flexible and hybrid work options and genuinely care about providing our staff work/life balance. With the Civic Centre located in Coburg, 8 kilometres north of Melbourne’s CBD, there are excellent public transport options and great food, cafés, parks and a cinema right at the doorstep. Merri-bek is a great place to live, work and play.

**About the role**:
The Communications Unit at Merri-bek City Council is transforming as we embark on a journey to become a customer-centric, high performing team, focussed on delivering exceptional value for our organisation and community. We are seeking enthusiastic, driven, and innovative people to help us turn our goals into actions.
This role plays a key part in shaping how Merri-bek connects with the community online. You'll create and manage engaging content across social media, the website, and eNewsletters, helping promote Council services, initiatives and events. Working closely with teams across the organisation, you'll develop digital campaigns, provide strategic advice, and ensure all content is clear, accessible and aligned with Council's brand and goals. You'll also use data and insights to guide improvements and enhance the overall digital experience.

**Skills and experience require to perform the role**:

- Demonstrated experience in creating engaging, tailored content across major social media platforms (Meta, Instagram, X) to build brand reputation and community engagement.
- Strong understanding of platform algorithms, best practices, and paid advertising to optimise reach and performance.
- Ability to analyse social media and web metrics to evaluate campaign success and inform content strategy.
- Experience planning, implementing and evaluating digital campaigns across multiple channels, including social media, websites and eNewsletters.
- Skilled in providing strategic content advice to internal stakeholders and aligning digital communication with broader organisational goals.
- Understanding of accessibility standards and experience ensuring content meets brand, style and compliance guidelines.
- Experience managing corporate digital channels, online publications and image/document repositories.
- Ability to work collaboratively across departments to deliver clear, consistent and impactful digital communication.

**What the role can offer**:

- Fortnightly RDO
- Extensive opportunities for training & career development
- Salary sacrifice options
- A real sense of work-life balance & flexible work options
- Employer-supported study assistance schemes
- Wellness programs

**Further support offered for our staff -**:

- Up to 20 weeks primary & up to 5 weeks secondary parental leave
- Purchase leave
- Ceremonial leave
- Gender affirmation leave
- Family violence leave

**Applications close: 11:30pm, Tuesday, 6 May 2025.**

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**How to apply**:

- Please note that some documents relating to this position may reference Moreland City Council. We are in the process of updating the councils new name of Merri-bek City Council.

Merri-bek is focused on diverse representation of the community we serve. With this we value lived experience that could contribute to the shaping of this role and in turn will continue to provide representation and growth of safe and inclusive work culture.

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**Our Commitment**:
In May 2021, Merri-bek Council adopted a revised Statement of Commitment to Wurundjeri Woi-wurrung People and Aboriginal and Torres Strait Islander communities of the municipality. The statement recognises the Wurundjeri Woi-wurrung people as the traditional owners of the lands and waterways of our municipality.

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