Marketing Manager

**Location**: Collingwood, Victoria (Hybrid)
**Employment Type**: Part-time (3-4 days per week)
**Salary**:Award based salary under Health Professionals and Support Services Award [MA000027] ‘Support Services Employee’ Level 9 and above, award based on experience, with additional support for professional development.

**About Us**:
The Mind Room is a leading mental health, well-being, and performance psychology practice based in Collingwood, Victoria. Since 2012, we have delivered individual and couple therapy, coaching, Employee Assistance Programs (EAP), training, and consultancy services. Our mission is to positively impact one million client engagement hours by 2035, working with values-driven businesses across the health, sports, creative, and for-purpose sectors.

**The Role**:
The Marketing Manager will play a key role in developing and executing our marketing strategy to boost brand visibility, engage clients, and drive business growth, all while aligning with The Mind Room’s vision and values.

As a hands-on position, the Marketing Manager will oversee the brand website, digital campaigns, content creation, and stakeholder engagement, ensuring that all marketing strategies are effectively executed to meet both client and business goals.

You’ll focus on three key areas: individual psychology services (B2C) through The Mind Room Clinic, workplace services (B2B) with the Partnerships team, and performance services (B2B) through the Sport and Performance team.

**Key Responsibilities**:

- **Marketing oversight**: Develop and oversee a forward-thinking marketing strategy aligned with the organisation’s vision and goals; adaptable to business needs, audience and market trends.
- **Brand**:Ensure brand consistency across all touchpoints. Maintain and evolve brand guidelines and tone of voice to reflect the organisation’s values, vision, and target audience.
- **Digital channels, website and socials**: Oversee our digital platform and channels, implement campaigns that drive engagement and an uplift in sales across the business.
- **Campaign and content strategy**: Develop and execute campaign and content strategy across all channels, including website, linkedin, instagram, EDMs, etc.
- **Relationship Management**:Proactively create, develop and maintain internal team and external stakeholder relationships (e.g. clients, industry collaborations, agencies, media etc.).
- **Learning, Growing and Contributing**: Be a connected and contributing member of the Mind Room community.

**About You**:

- Marketing and communications, including at least 4 years in leadership roles.
- Developing a forward-thinking marketing strategy aligned with organisational goals and available resources.
- Driving engagement and sales through targeted marketing initiatives.
- Experience managing digital channels, optimising content for SEO, and executing marketing strategies, including managing external agencies or contractors.
- Creative skills to develop content in various forms, such as visuals, videos, blogs, podcasts, etc.
- Developing and executing content strategies across multiple platforms.
- Executing brand strategies and maintaining quality and consistency across touch points.

**Why Join Us?**:

- Work with a values-driven, mission-oriented organisation.
- Enjoy a supportive, collaborative team culture.
- Contribute to meaningful work in the mental health and well-being space.
- Competitive salary with opportunities for professional growth.

Please submit your resume along with a cover letter (or video) addressing why you’re interested in this role and how your experience aligns with our needs.

**Recruitment Process Notes**:

- Applications will be **reviewed as received** and we reserve the right to close the selection process at any time with a final deadline of 6-April-2025.
- Applicants must have current rights to work in Australia.