Marketing Consultant

Posted: 13/08/2025

Closing Date: 10/09/2025

Job Type: Permanent - Full Time

Location: Head Office - Collingwood

Job Category: Banking and Financial Services

Through the merger of Bank Australia and Qudos Bank we’re creating a better, stronger and more resilient bank for our customers and employees. As one company with two trusted brands, we’re building on the strong foundations of our history and shared values as we bring together the best of both banks.

**Why join us**
- We have big plans to become Australia’s leading purpose-driven bank.
- As a certified B Corp, we’re part of a global business community who meet the highest social and environmental standards, balancing profit and purpose.
- Every role and person in our bank is essential to bringing our values, purpose and aspiration to life.
- We offer flexible working options, competitive salary and 13% super.
- Our staff have access to a range of meaningful benefits to support their physical and mental wellbeing including 24/7 free counselling, free flu vaccinations and discounted gym memberships.
- We also support staff with study assistance, paid parental leave (regardless of gender), volunteer, bereavement, gender affirmation and family violence leave; and the opportunity for bonus annual leave.
- We support our staff to grow their careers through learning and development and an organisational culture where we reward and recognise innovation and values, not long hours.
- We are committed to building an inclusive culture and a diverse workforce that reflects the Australian community.
- We care for a conservation reserve - where we work with key partner organisations to protect threatened species and involve staff in conservation.

**What you will be doing**
- Manage and optimise the marketing automation platform, ensuring smooth journey execution and performance tracking.
- Plan and deliver end-to-end digital campaigns, from concept to reporting.
- Craft and review customer communications in line with brand standards and approval processes.
- Support audience segmentation and list management, ensuring compliance with privacy regulations.
- Analyse and enhance customer journeys using a test-and-learn approach.
- Assist in designing and launching new automated and trigger-based communications.
- Provide insights to improve customer communications, automation strategies, and overall experience.
- Work with analytics teams to interpret data and refine targeting strategies.
- Design and run A/B tests to optimise messaging, timing, and channels.
- Implement personalisation strategies to boost engagement.
- Stay up to date with platform updates and industry best practices.
- Maintain clear documentation of workflows, campaigns, and testing outcomes.

**What you will bring**
- A strong interest in social and environmental issues, with a desire to contribute meaningfully through your work
- Self-motivated and adaptable, with the ability to work independently and collaboratively in a team environment
- Excellent written and verbal communication skills, with a keen eye for detail and a passion for clear, effective messaging
- Proven experience in developing and executing EDM campaigns, with strong time management and organisational skills
- Strong analytical and reporting skills, with the ability to interpret data and generate actionable insights
- Proficiency in Excel, SQL, and Power BI is desirable, along with experience using automation platforms like Microsoft Customer Insights & Data, Hubspot, Active Campaign Salesforce, or Klayvio
- Tertiary qualifications in marketing, communications, or a related field
- Strong experience in a similar role, ideally within a data-driven or CRM-focused marketing environment
- A proactive mindset with a willingness to learn, explore new ideas, and continuously improve campaign performance
- Commitment to Bank Australia’s purpose, aspiration, values and brand as well as the B Corp ethos.