CRM & Loyalty Specialist

Position Summary

Turn your dreams into reality, create the unthinkable and #ReImagineYourFuture.

Samsung is one of the most successful and fastest growing technology companies in the world. We approach everything we do with the spirit of a ‘joyful pioneer’- daring to defy barriers and striving to excel limits. At the heart of our DNA is the pursuit of excellence and bringing innovation to everyone, faster than anyone.

We are an extremely dynamic business, launching an incredible number and range of new products every year. We also firmly believe that our product ecosystem and portfolio of innovation set our brand apart.

It is the creativity and diversity of the people who work at Samsung that has made us one of the world’s most innovative companies and our people continue to drive our innovation forward. We have a passion for what we do and we employ like-minded people who want to continue to foster an open and collaborative environment in our business and with our partners.

The Opportunity

The newly formed Direct to Consumer division is on a journey to transform its approach to customer marketing, with a particular focus on delivering growth and retention through audience centric experiences.

The DTC CRM Specialist is role within the DTC division that will support the Head of DTC Marketing and is the divisional lead for all customer data-driven marketing responsibilities.

As the divisional lead for CRM activities you will be responsible for diving and executing on customer strategies that drive health and performance of the database to enrich lifecycles. You will work closely with Sales, Content, UX, and Brand teams across the business to drive an audience first approach to our customer activities. Part of your role will include bringing a performance marketing mindset to the business and ensuring a continual drive towards business objectives.

Your work will require you to be a self-starter and collaborator with a diverse set of teams, also taking responsibility for up-skilling the teams you interact and engage with on customer marketing activities.

Role and Responsibilities
- Develop strategies and programs which drive health and performance of the customer database to enrich customer lifecycles
- Be the key point of contact for all DTC CRM activities internally and with regional HQ and global HQ
- Work closely with and align activities with Sales, Content, UX, Brand teams, and partner with them on the flawless delivery of CRM and customer focused campaigns
- Drive the strategic audience and segmentation frameworks across product launch, always on, post purchase and trigger based journeys to drive growth and loyalty across the breadth of products
- Drive and implement customer first rewards and loyalty program to drive retention and CLV
- Work with stakeholders and agencies to develop and prepare post campaign reporting, evaluations and insights that can be leveraged in future campaigns, shared & presented to key business owners including HQ and RHQ
- Custodian of the owned customer experience, including strategising & developing customer contact playbook: key channels, contact frequencies, journey considerations
- Create audience insights across first, second and third party data that can be leveraged across future campaigns
- Create a roadmap that articulates planned CRM activities, as well as developing and running weekly reporting that demonstrates the impact of the total CRM activities in-market
- Ensure we have an ongoing test & learn framework to develop our ongoing understanding and capabilities about data driven, customer first marketing

Skills and Qualifications
- Preferred Bachelor’s Degree in Business and/or Marketing
- 5 to 10 years’ experience in CRM or Data Driven marketing
- Demonstrated excellence in implementing and achieving business success through execution of CRM activities driving business outcomes
- Experience in customer lifecycle management, with proven ability to impact customer value and retention
- Strong understanding of the Australian market dynamics and/or international market - key trends, issues, challenges, opportunities

What sets us apart from the rest?

A global leader in all things innovation - this opportunity will fast track your career. You’ll be joining a talented team of energetic, passionate and hardworking people that are committed to the customer and delivering solid results.

We will give you the tools to help nourish your development, wellbeing and fast-track your career:
- Want to be more active? We got you covered for discounts across selected gyms OR virtual fitness to workout at home.- Free on-site parking- We give great discounts across our products- We care about your personal development and have learning platforms & workshops available for you

Think you’ve got what it takes? Join us now and Re-Imagine Your Future

LI-Midsenior #LI-SEAU