Coastline Bmw Marketing Manager

Excellent company culture and friendly team environment
- Great Location and a prestige brand
- Career progression opportunities

**About the company**
- At Coastline BMW, we attribute much of our success to the strength of our marketing division, and we are now searching for an experienced Marketing Manager for our three brands BMW, BMW Motorcycles and MINI. From day one, this individual will manage existing marketing programs while developing new initiatives aligned with
company goals. To succeed in this role, you will have prior experience with various marketing functions, including communications, advertising, branding, digital marketing, events, and social media. You must be an organized multitasker able to handle many diverse projects simultaneously and meet tight deadlines.
This is a role that is diverse and fun but takes dedication and flexibility.

**Objectives of this Role**
- Manage, develop and implement Coastline BMW, Coastline BMW Motorcycles, & Coastline MINI Garage’s company’s brand strategies.
- Ensure all marketing efforts serve to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation.
- Plan, organise, and manage internal and external events.
- Oversee the maintenance and development of internal systems, including CRM, lead analysis, and dealership sites.
- Further knowledge and education regularly through research, seminars, and share best practices, and local marketing ideas and tactics with the team.
- Maintain and extend existing corporate relationships through various sponsorships and support of local groups.

**Daily and Monthly Responsibilities**
- Evaluate and establish marketing plans and strategies by assembling and analysing sales forecasts, setting objectives, planning, and organizing promotional presentations, and updating calendars.
- Communicate campaign objectives, timelines, and deliverables to sales team, and provide instructions for use or promotion.
- Participate in meetings, events, conferences, and trade shows by identifying, assembling, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
- Maintain a directory and inventory of sales support materials, ensuring all resources are current and accurate, and coordinate the creation of new materials as needed.
- Continually seek and research new sources of prospective customer data and provide recommendations to sales and marketing leadership.
- Liaise with agencies and business creatives for upcoming events, promotions, and partnerships.
- Quarterly reporting to management and BMW Head Office.
- Embrace the core of our premium brands whilst protecting our corporate identity.
- Attend functions as a brand ambassador.

**Skills and Qualifications**
- Excellent writing, communication, and presentation skills.
- Previous employment in a similar role is essential.
- Bachelor’s degree in marketing, advertising, or communications is preferred.
- Knowledge of traditional and digital marketing, content marketing, and social media marketing.
- Experience with research using data analytics software.
- Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint.
- Event Management background advantageous.

**Culture and Benefits**
- Be a part of a strong business with the security of a stable long-term company. We have a history of retaining and developing our team members for more challenging roles, so how far you go in the business is up to you On offer is a generous remuneration package, including an incentive/bonus structure. This full-time position will include after-hours and weekends based on dealership requirements.

**For a confidential discussion regarding this position, APPLY NOW.