Growth Marketer

2 weeks ago

Palm Beach, Australia Cake Equity Full time

**What you’ll be responsible for**
- **Own SEO and AI discoverability strategy** to drive high-quality organic traffic and support PLG growth.
- **Lead content design across web and marketing assets** to improve user experience, search visibility, and conversion rates.
- **Build and execute scalable content strategies**—including blogs, landing pages, and enablement collateral—that align with sales and product goals.
- **Oversee website performance and enhancements** using CMS tools like Webflow, ensuring speed, responsiveness, and accessibility.
- **Use data and experimentation** to audit, optimise, and report on content performance across all stages of the funnel.
- **Collaborate with cross-functional teams** including product, sales, and design to deliver consistent, high-impact content experiences.

**Early on, you’ll jump right into**:

- Conducting keyword and competitor analysis to inform a refreshed content roadmap.
- Auditing and improving top landing pages for SEO, UX, and CRO wins.
- Partnering with Sales to identify quick-win content gaps.
- Owning and optimising the Cake website with a focus on discoverability and user flow.

**Once you’re a bit more settled, we’d expect you to**:

- Launch and maintain a scalable SEO program, including technical and AI-search discoverability (ChatGPT, Perplexity, Gemini).
- Report on organic acquisition and content performance across key channels.
- Build enablement assets like case studies, one-pagers, and decks to support the sales team.
- Roll out CRO experiments across the website to increase signups and self-serve conversion.

**What you’ll need to be successful**
- Experience leading **SEO and content programs in a B2B SaaS** or PLG business.
- Strong skills in **content design, content strategy, and UX writing**.
- Proficiency with tools like **GA4, SEMrush, Ahrefs, SurferSEO, Webflow, and CMS platforms**.
- Working knowledge of **CRO frameworks, A/B testing, and funnel optimisation**.
- Ability to **translate user insights and data into action**, prioritising quick wins and long-term impact.
- Excellent collaboration skills, especially in a globally remote environment.

**Why join Cake Equity**

At Cake, we’re on a mission to **accelerate startup team motivation through equity ownership**. We’ve already helped thousands of founders and employees simplify equity and create more owners - on our way to our goal of **1,000,000 new equity owners**. Our platform allows startup founders and teams to automate their equity management through an intuitive and new school experience.

**Meet the team**

We’re a high-performing, friendly, and globally distributed team of 25 across **North America, Australia, the Philippines, and Europe**. We value creativity, autonomy, and getting things done. Expect flexibility, impact, and a lot of fun along the way.

**Our hiring process**
- **Initial Chat**: 20-minute call with the CMO.
- **Challenge**: A take-home task followed by a 30-minute review with CMO and a teammate.
- **Team Interview**: Meet two colleagues for a deeper dive into your experience and vibe.
- **Founder Interview**: 30-minute chat with Kim, our CEO.

**Benefits**:

- Professional development assistance
- Work from home

Application Question(s):

- Where are you located?
- What are your salary expectations?

**Experience**:

- B2B marketing: 3 years (required)
- In house startup: 3 years (required)
- SEO: 3 years (required)

Work Authorisation:

- Australia (required)

Work Location: Hybrid remote in Palm Beach QLD 4221

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