Digital Art Growth Manager

2 weeks ago

Melbourne, Australia Bluethumb Full time

**gm, we’re minting a 1:1 growth role **with a love for (or obsession with) art, crypto and NFTs to help us develop and grow Australia's NFT art marketplace, bluethumb.digital.**

**Why Bluethumb?**:
Bluethumb is Australia's **largest online art marketplace**. We were founded in 2012 and represent over 20,000 Australian artists, helping them exhibit, sell their art, and grow their careers. We are a technology company in the arts and have become the leading art platform here by building the best tech we can to help artists move their art from studios to the walls of welcoming homes.

The philosophy behind Bluethumb is to “help artists quit their jobs” and digital art is no exception. We’ve been supporting Australian artists such as Yasmin Shima, ROBSON and many others who have unique stories about how digital art has impacted their careers and lives.

**The Role**:
It's an exciting role for a self-starter who likes art, technology, crypto and anything web3. You'll be in from the ground floor and help find and onboard new digital artists, run marketing campaigns to NFT and art buyers, manage and develop online communities, and help drive long-term growth strategy for the platform.

We have offices and galleries in Adelaide and Melbourne and prefer these spots but are open to applicants from anywhere within Australia too. The company is founder-run by brothers George and Edward Hartley.

**Responsibilities**:

- Manage one direct report: Digital Growth Coordinator
- Report to the CMO with founder involvement
- Be heavily engaged in the NFT and web3 communities
- Developing the Bluethumb Digital brand
- Responsible for creating a strong pipeline of artists
- Manage relationships and technology platforms, such as OpenSea
- Manage buyer growth marketing across socials, blog and paid channels
- Help customer support team with tricky questions, and make sure our FAQ is up to date
- Track artist growth and sales, reporting weekly to CMO
- Work with product and tech teams to scope and spec out new features to build on bluethumb.digital

**Requirements**:

- At least two years working in growth, digital marketing, web3, software sales or related
- A love of NFTs and digital art
- Be a Twitter and Discord power user
- Technically competent - the person their family calls to fix their iPhone
- A self-starter, 'just work it out', move fast attitude
- Favourable: a degree or some study in project management, marketing, software or similar

**Benefits**
- Hybrid working options (or entirely remote for non-Melbourne or Adelaide-based applicants)
- Frequent social events (we’ve just got lawn bowls memberships)
- Staff discounts on original Australian art
- Work for a creative start-up that’s growing incredibly fast
- Flexible working hours

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