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Digital Marketing Specialist

2 weeks ago

Spring Hill, Australia Quotec Systems Full time

**WHO WE ARE**

Quotec Systems is Australia’s leading SaaS platform for the retail shed industry. With over 45 years of experience, Quotec Systems is a family-owned and operated business based in Brisbane.

Our proprietary software serves a diverse user base of shed retailers and builders, ranging from small businesses to large companies across Australia. Quotec LIVE is a subscription-based platform that seamlessly connects shed retailers with both consumers and key raw material suppliers. This synergy allows our users to quickly generate quotes for steel buildings and easily source materials from our trusted supplier partners.

Built by a team of industry experts, Quotec LIVE is a sophisticated, bespoke platform designed with intelligence and ease of use in mind. Its intuitive interface makes it both highly functional and user-friendly. As a software development company, our goal is to continue evolving this platform into the industry standard—something our competitors will strive to replicate.

If you’re looking to be a part of a forward-thinking platform keep reading

**WHAT WE ARE LOOKING FOR**

We are looking for highly motivated and creative individual to step into a pivotal role as our Digital Marketing Specialist. Working closely with our Management Team, you will play a key role in crafting engaging content that reflects our brand and connects with our audience driving real change and exponential growth.

This newly created position gives you the chance to shape and execute cutting-edge digital strategies that will directly influence our growth and brand presence. With the flexibility to explore innovative ideas, you’ll play a key part in bringing our vision to life while working in a supportive, close-knit team.

It’s an exciting opportunity to make an impact, develop your skills, and grow alongside a company that genuinely values your contributions.

**KEY RESPONSIBILITIES**
- **Content Creation & Strategy**: Develop and execute creative content across multiple digital platforms, tailored to build our brand, engage existing users, and attract new leads.
- **SEO & Thought Leadership**: Conduct independent research on relevant topics to create content that strengthens our SEO presence and positions us as experts in our industry.
- **Platform Expertise**: Be adept at adapting content to suit various platforms—whether it’s blog posts, social media, or video tutorials—to ensure we effectively reach different audiences.
- **External Content**: Design content that showcases our products and services to potential new members, highlighting the unique value we offer.
- **Campaign Management**: Plan and execute strategic marketing campaigns targeting specific audiences. You’ll take charge of launching, monitoring, and reporting on these initiatives.

**WHO AND WHAT WE ARE LOOKING FOR**
- Strong experience in digital marketing across a variety of channels.
- Excellent content creation skills with a focus on SEO and audience engagement.
- Ability to adapt your voice and style for different platforms and audiences.
- A self-starter with the ability to work independently and collaborate effectively with the team.

**ESSENTIAL SKILLS AND ATTRIBUTES**
- **Educational Background**: A university degree in Marketing, Communications, Business, or a related field is required.
- **Experience**: Minimum of 2 years of proven experience in digital marketing, with hands-on involvement in content creation, SEO, campaign management, and analytics.
- **Paid Media & Social Platforms**: Working knowledge of Meta (Facebook/Instagram) advertising, as well as pay-per-click (PPC) advertising strategies, including Google Ads and display network campaigns.
- **Analytical Mindset**: Strong analytical skills to track and report on campaign performance, leveraging data to optimize marketing strategies and drive results.
- **Creative and Strategic Thinker**: Ability to balance creative thinking with data-driven decision-making to produce impactful content and effective marketing campaigns.
- **Strong Communication Skills**: Excellent written and verbal communication skills, with the ability to craft engaging, on-brand messages that resonate with different audiences.
- **SEO & Content Optimization**: Solid understanding of SEO best practices, keyword research, and optimization techniques to ensure content ranks well on search engines and attracts organic traffic.
- **Adaptability & Self-Starter**:Comfortable working in a fast-paced environment, with the ability to independently manage projects while collaborating with cross-functional teams.
- **Attention to Detail**:Meticulous attention to detail, ensuring all marketing content is accurate, polished, and aligned with the brand's voice and objectives.

**OTHER PREFERRED SKILLS**
- **WordPress**: Basic proficiency in managing/updating blog content on WordPress websites including content creation, design adjustments, and basic troubleshooting.
- **Video Editing Skills**: Ability to create a