Implementation and Activation Associate Director

**IMPLEMENTATION AND ACTIVATION ASSOCIATE DIRECTOR**

**ABOUT WPP AND WAVEMAKER**:
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

- Be **Extraordinary** by Leading Collectively to Inspire transformational Creativity.
- Create an **Open** environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead **Optimistically** by Championing Growth and Development to Mobilize the Enterprise.

A Leading WPP Media Brand, Wavemaker positively provokes growth for clients by reshaping consumer decision-making and experiences through media, content, and technology. Our name is both our mission and our method. We do our best work for brave brands and people who relish being challenged to go further and faster, together.

**ROLE OUTLINE**:
The role of the Implementation and Activation team within Wavemaker is to deliver the highest excellence in Implementation Planning and Buying, spanning both offline and online media types, powered by data, technology, and automation, ensuring client campaigns are executed and amplified in an effective, efficient, and future facing way. The scope of Implementation and Activation incorporates traditional media (TV, Cinema, Out of Home, Radio, Print, Digital Video and Display) and the online evolution of traditional media (Addressable TV, Programmatic OOH, Music Streaming and Podcasting).

The role of Associate Director within the Implementation and Activation team is to help shape and manage the delivery of client media plans.

**Reporting of the role**:**Implementation and Activation Director

**Direct reports**:**Implementation and Activation Managers, Associate Managers, Executives, Coordinators

**KEY STAKEHOLDERS**:
**Internal Departments**:**Collaborate closely with your client team, including client leads, comms planners, strategy leads and other agency and group departments to manage expectations and collectively deliver the strongest outcomes for clients.

**Media Owners**: Establish strong relationships with our media partners at a Group Sales Manager level and Sales Executive level.

**Clients**:**Establish a deep understanding of our client’s business and develop strong relationships with key client contacts.

**Implementation and Activation** **Team**:**Contribute to great teamwork with a supportive and positive can-do attitude.

**YOUR RESPONSIBILITIES**:
**People**
- Openly communicate and collaborate with all internal key stakeholders and reports regularly
- Hold regular performance evaluation meetings with reports throughout the year, setting SMART KPIs and creating a clear career development plan with them.
- Overseeing workflow of junior members of the team and escalating any issues.

**Clients**
- Establish an understanding of client challenges, objectives & initiatives.
- Help build on the agency's reputation for outstanding client service.
- Own relationships with clients at a Marketing Assistant or Marketing Manager level when it comes to Implementation Planning and Buying
- Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.

**Product**
- Engage with our media partners to build knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.
- Engage with internal product teams including WPP Media proprietary product and service teams to ensure you have an understanding about their offerings and relevance to our clients.
- Confident in your knowledge of media planning principles (e.g. scheduling, flighting, recency, effective reach theories, seasonality, market prioritisation, roles of all communication channels) and strong ability to utilise agency and industry tools to enhance and support planned recommendation.
- Ownership of the media plan (creating, developing, updating) including media plan reconciliation, and the update of plan changes, with detailed updates for internal stakeholders.
- Able to construct and present robust Implementation plans, that are grounded in strategic priorities.
- Brings innovation and creativity to the table, leveraging insights from across the market.
- Manage the Implementation Planning and Buying function across all touchpoints, ensuring maximum value is delivered for our clients on a campaign by campaign basis.
- Construct and present insightful and progressive post analysis reports.
- Responsible for ensuring all financial and compliance processes are followed with 100% accuracy, including bookings and loadings
- Seek to find, communicate and implement improvements in all aspects of the role.

**Growth & Marketing**
- Collaborate closely with your Manager to identify, collate and showcase examples of great work from within the team, both internally and externally.
- Build the agency’s reputat