E-commerce & CRM Manager

3 days ago

Burleigh Heads, Australia Grace Loves Lace Full time

Based at our Gold Coast HQ, Grace Loves Lace is a world-renowned bridal brand celebrated for redefining bridal fashion with effortless elegance and a commitment to sustainability. With 24 boutiques and a strong online presence across the US, Europe and Australia, we are a global leader in modern bridal.

We’re seeking an experienced **E-Commerce & CRM Manager** to join our in-house digital marketing team on a **parental leave contract (5 January 2026 - 15 November 2026)**. This pivotal role will lead our global e-commerce and CRM strategy, driving online sales and supporting key digital transformation initiatives.

**The Role**

**Key Responsibilities**
- Manage six Shopify Plus websites and six Klaviyo accounts, ensuring functionality, consistency and best-in-class UX
- Own and implement SEO strategy, including technical and content optimisation in collaboration with external partners
- Oversee website content, campaigns, merchandising and technical improvements in partnership with internal teams and agencies
- Build and manage strong relationships with external digital agencies and vendors (web, SEO, CRM)
- Manage and mentor two direct reports to foster collaboration and high performance
- Monitor and report on sales, traffic, campaign ROI and performance metrics
- Lead current website development projects and contribute to future web development strategies

**Essential Knowledge / Behaviours Required**
- Minimum 5-8 years’ experience in a similar e-commerce role with proven results managing complex, high-traffic websites
- Advanced knowledge of Shopify Plus (or similar platforms)
- Experience managing digital agencies and third-party vendors
- Strong leadership and communication skills
- Proven track record of driving e-commerce sales, optimising UX, and achieving commercial targets
- Analytical mindset with strong reporting and budget management skills
- Strategic thinker with the ability to balance long-term initiatives and day-to-day execution
- Excellent written and verbal communication skills
- Passion and alignment with the Grace Loves Lace brand vision and values

**Our Benefits**
- Product discounts of 30% to 50% for yourself, your direct family, and friends
- Benefit from an Employee Discount Platform, allowing you to enjoy exclusive discounts at major Australian retailers
- Access to Car Novated Leasing/Salary Packaging options through Flare, providing flexibility and financial benefits
- Join a highly passionate team within a rapidly growing business that is expanding internationally, offering exciting opportunities for career growth
- Receive continuous support and development opportunities, ensuring you can enhance your skills and progress in your professional journey
- Enjoy generous staff product discounts, team rewards, a monthly employee recognition program, bi-annual team celebrations, and many more perks, creating a positive and rewarding work environment

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