Product Marketing Specialist
4 days ago
With over 30 years of experience and 50,000 users in 150 countries worldwide, the company’s success is a result of our people, our highly sought-after products, and the exceptional customer service we deliver.
We currently have an opening for a **Product Marketing Specialist** based in our Brisbane office. If you are excited about this opportunity and have the skills, experience and values that align to what we are looking for, we want to speak with you
- NOTE: This is a hybrid role where you will be expected to work a minimum of 2 days per week in the office._
**About the Opportunity**:
Reporting to the Manager, Product Marketing, the Product Marketing Specialist plays a pivotal role in developing effective programs to drive awareness and adoption of Transoft’s Transportation Safety & Operations product lines for success within transportation communities. The Product Marketing Specialist liaises regularly with Business Unit Lead, Product Management, Regional Marketing, and Sales to understand the voice of the customer (i.e., their expectations, needs, pain points, and overall product experience) and create compelling content and messaging that positions our products for success. They seek to know the market and target audience exceptionally well to develop Go-to-Market plans for highly specialised software.
**In this role you will be expected to**:
- Assist with developing the product marketing strategy, including a marketing plan and content, for assigned or new products;
- Understand the target market, to create personas and develop messaging and content that is specific to their needs;
- Utilise data, customer insights, and input from industry experts to guide decision-making and align marketing strategies and tactics with the overall product strategy;
- Develop impactful marketing initiatives to enhance product awareness and drive product adoption and loyalty across multiple product lines;
- Collaborate closely with market experts and product specialists to generate concepts and write compelling copy that speaks to the various personas to drive awareness, consideration, adoption and retention;
- Expand on base material from internal stakeholders to shape the product positioning and core messaging;
- Craft engaging and conversion-focused copy for social media to reinforce thought leadership and search engine optimization;
- Contribute to the development of product assets that support the customer’s journey and showcase the unique value propositions, features, and benefits of the products;
- Provide sales enablement assets and support to the Sales team;
- Monitor and report metrics and effectiveness on product marketing activities;
- Conduct market research, gather industry trends and insights to support content creation and marketing efforts;
- Support the development of tender documents, grant submissions, and proposals with marketing content related to BU staff, products, and use-cases.
- Act as a product champion.
**About You**:
- You have a Bachelor's or Diploma in Marketing, Business, Technical Writing, or equivalent;
- You have 2+ years of experience working with marketing automation and analysis software.
- You have experience with project management, productivity, or task management solutions such as Asana.
- You possess excellent verbal and written communication skills, including demonstrated ability to communicate effectively, respectfully, and tactfully.
- You are fluent in English (verbal and written communications), but other languages would be an asset.
- You are able to work in an international and matrix environment with a cross-regional team.
- You must be able to juggle multiple projects with the ability to prioritise and work well under pressure within a team setting.
**About Us**:
- We offer a flexible working environment that embraces both in-person and remote work;
- We offer a number of employee programs and benefits focused on healthcare, retirement savings, rewards and recognition;
- We’re committed to providing professional growth and development opportunities;
- We give back to our communities through global initiatives and donations;
- We work hard, but we like to have fun too
- At Transoft Solutions, we embrace diversity, as we strongly believe that our diverse backgrounds, coupled with our cultural and experiential differences make us stronger and better positioned to support our global customers. We are a collaborative group of individuals who value respect, professionalism, creativity, drive and compassion, and we pride ourselves in being a socially responsible company that does its part in making the global community a better place for everyone._
-
Product Marketing Specialist
2 days ago
Brisbane, Australia Coadys Personnel Full timeOur client is a well-recognised leader in the Technology sector who boast numerous awards including being one of **Australia's Best Places to Work**. This is a business who truly values collaboration, innovation and the success of it's people. With 350+ staff across Australia plus a growing global presence, this is an exceptional time to join their dynamic...
-
Product Marketing Specialist
2 days ago
Brisbane, Australia Mipac Full timeTake ownership of digital marketing campaigns across our SaaS range of products - Work collaboratively across a diverse and complex environment - Flexible and hybrid working, mix of office and remote * About Us* Mipac is a global leader in operational technology, control systems, and engineering services. With a proven track record of success, Mipac...
-
Product Marketing Specialist
2 weeks ago
Brisbane, Australia Liebherr-Australia Pty. Ltd. Full time**About the role** Liebherr-Australia has a rare career opportunity for a suitably qualified and experienced Product Marketing Specialist ready for their next career opportunity. Based at our Brisbane South office and reporting to the Divisional Product Marketing Manager, you will be responsible for the end-to-end development and execution of Go-To-Market...
-
Product Marketing Specialist
2 days ago
Brisbane, Queensland, Australia Fienza Full time $90,000 - $120,000 per yearThe RoleWe're looking for a dynamic and driven Marketing & Product Specialist who can blend product expertise with strategic marketing skills. This role goes beyond coordinating product launches — it's about shaping how our products are positioned, crafting compelling stories, and ensuring campaigns resonate with our audiences.Reporting to the Senior...
-
Digital Marketing Specialist
1 week ago
Brisbane, Queensland, Australia Supreme Digital Online Marketing Full time $80,000 - $100,000 per yearSupreme Digital is Hiring:Experienced Account Manager (Google Ads & Meta Ads Specialist)Supreme Digital is a fast-growing digital marketing agency helping premium eCommerce brands scale beyond seven figures. We're looking for anexperienced Account Managerto join our team and take ownership of client relationships while managing high-performing campaigns...
-
Marketing & Communications Specialist
1 week ago
Brisbane, Australia Kingston Human Capital Full timeNewly created standalone owning the full marketing and communications function - Globally recognised product, delivering real care for real people. - On-site Monday to Friday, Acacia Ridge location with parking on-site **Marketing & Communications Specialist** - Re-invigorate the Lucas Papaw Ointment and Lucas Papaw Remedies Brand - Newly created in-house...
-
Marketing Specialist
2 weeks ago
Brisbane, Australia Education and Migration Services Australia (EMSA) Full timeAre you passionate about Marketing and the Education and Migration sector? Join our dynamic team at EMSA, a leading education and migration services provider, and help students from around the world achieve their educational dreams! **About Us**: At Education and Migration Services Australia (EMSA), we provide tailored advice and support for students...
-
Marketing Specialist
4 days ago
Brisbane, Australia Smart Technology Full timeGrowing company with international operations - Diverse product portfolio - Flexible working environment We have a fantastic opportunity for a creative, experienced and hands on Marketing Specialist to work in a company at a rapid time of growth and international operations. This role is based in our client's Brisbane CBD office, with flexible working...
-
Product Specialist
2 weeks ago
Brisbane, Australia HelloFresh Full timeAs part of the HelloFresh ANZ Group, Youfoodz is the innovative fresh meal company creating freedom through products that customers trust! Our success comes from knowing the emerging market trends, understanding and listening to our customers and then taking this knowledge and adding some Youfoodz flavour! As the **Product Specialist **you will help bring...
-
Marketing Coordinator
6 days ago
Brisbane, Queensland, Australia TMT Marketing Full time $60,000 - $80,000 per yearAbout UsOur client is building innovative, student-first learning solutions that empower learners and educators alike. From interactive content to AI-powered study tools, we combine technology and pedagogy to make education more accessible, engaging, and effective.We're now looking for a Marketing Coordinator to help us tell our story, grow our community,...