Product Marketing Specialist

The Role

We're looking for a dynamic and driven Marketing & Product Specialist who can blend product expertise with strategic marketing skills. This role goes beyond coordinating product launches — it's about shaping how our products are positioned, crafting compelling stories, and ensuring campaigns resonate with our audiences.

Reporting to the Senior Marketing Manager, you'll play a key role in bringing new products to life in the market, while also contributing to campaign planning and execution. If you're equal parts detail-oriented and creative, and you love seeing products shine through great marketing, this role is for you.

What You'll Do

• Develop product positioning and messaging frameworks that highlight benefits and differentiation. Take a hands-on approach to coordinating and delivering product launches from concept to execution.

• Collaborate with the marketing team on campaign strategy, ensuring new and existing products integrate seamlessly with brand initiatives.

• Support products throughout their lifecycle with updates, content refreshes, and ongoing promotional support.

• Work with the marketing team to produce engaging content across multiple platforms - website, brochures, EDMs, social media, and training tools.

• Liaise with suppliers, category managers, and internal teams to gather information and insights for product storytelling.

• Support ongoing product lifecycle marketing through content updates and promotional activities.

• Assist with product training initiatives and development of training resources.

• Ensure accuracy, consistency, and compliance across all marketing materials.

• Manage multiple projects effectively, balancing deadlines and stakeholder expectations.

Who You Are

You're a marketing all-rounder with strong skills in campaign development, positioning, and storytelling. You thrive when balancing creativity with strategy, and you enjoy working collaboratively to bring campaigns to life. You're just as comfortable rolling up your sleeves on the details as you are contributing to the bigger picture.

Your Experience

• At least 3 years' experience in a marketing or product marketing role.

• Bachelor's degree in marketing, communications, or equivalent experience is preferred.

• Experience in interiors, bathrooms, kitchens, FMCG, or retail is highly regarded.

• Strong copywriting skills with the ability to create both engaging and technically accurate content.

• Intermediate design skills (Photoshop, InDesign, Illustrator) or confidence working with design teams.

• A confident communicator with strong stakeholder management skills.

• Highly organised with proven project management abilities in a fast-paced environment.

About Us

Fienza designs, develops, manufactures, and distributes beautiful, high-quality bathroom, kitchen and laundry fixtures that enhance everyday living. With a relentless commitment to excellence, quality, and impeccable customer service, we have emerged as a national leader in our industry since our humble beginnings in 2009. Our exquisite range of products, from vanities to tapware, has redefined everyday living. As we embark on an exciting journey of expansion and growth into new markets, we are searching for exceptional talent to join our team.

Join Us

• Be part of a thriving national business in the bathroom interiors industry.

• Creative, supportive and rewarding working environment.

• A generous 55% discount off the RRP on our bathroom and kitchen products (terms and conditions apply).

If this role is for you, please click "Apply" and attach your resume and cover letter that provides insight into your abilities and how you can take Fienza to new heights.