Brand Manager

5 days ago

Byron Bay, Australia Lion Full time

**12 Month Fixed Term Contract (Parental leave)**

**Byron Bay | 3:2 Hybrid Flexibility**
- Passionate about purpose-led brands? Leave a positive mark on people and the planet
- Love great beer? Help grow one of Australia’s most iconic craft breweries. Stone & Wood
- Join us in building brands that make a difference. Your passion can drive change

**Lion Marketing**

Here at Lion we don’t settle for ordinary. We're passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

**Your day in the life of a Lion S&W Brand Manager**

We’re on the lookout for a hands-on, creative, and commercially savvy **Brand Manager** to join the **Stone & Wood** team at our spiritual home in Byron Bay.

You'll be part of a passionate, values-driven Byron team that puts people first, celebrates sustainability, and brews with a whole lot of heart.

Supporting the Marketing Manager, you’ll translate our long-term strategy into an effective annual brand plan and lead the execution of that plan.

You’ll work closely with an Assistant Brand Manager and collaborate with cross-functional teams, turning insights into action, creating meaningful consumer connections and driving brand growth.
- This is a 12-month Fixed Term parental cover to mid Sept_

**What You'll Do**
- ** Champion the Brand**: Reflect the brand vision and positioning of Stone & Wood across Australia, ensuring everything we do stays true to our ethos.
- ** Make it Happen**: Build and deliver integrated marketing plans—across digital, social, events, and partnerships.
- ** Lead from the Front**: Manage a myriad of marketing projects, bringing varied stakeholders along the journey
- ** Leverage Data to Drive Growth**: Use insights and market data to identify opportunities, refine messaging, and influence brand and innovation strategy.
- ** Own the Brand Experience**: Oversee everything from packaging updates to merch drops to ensure a consistent, high-impact brand presence.
- ** Collaborate Across the Business**: Work with sales, supply chain, revenue management, brewing and innovation to deliver brand and business goals.
- ** Measure What Matters**: Track performance across brand health, market share, and campaign results—and act on it.

**To be successful you will bring**
- Established experience in brand marketing, ideally within beverages, FMCG, or purpose-led consumer brands
- A balance of strategic thinking and practical execution—you can build a plan and roll up your sleeves to make it happen.
- Strong grasp of consumer behaviour, brand storytelling, and through the line marketing.
- Great communication and stakeholder management skills—you bring people with you.
- Passion for community, sustainability, and of course, beer.

Join us in building the next chapter of a proud Lion legacy by embracing a challenger mindset - being curious, courageous, and acting with conviction. We don't just offer a job; we offer growth and development ‘on tap’ where you can unleash your potential and be part of something extraordinary

We are committed to diversity, equity, and inclusion, and leveraging unique perspectives to innovate and grow.

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