Assistant Brand Manager

Overview

Position: Assistant Brand Manager

Employment Type: Permanent Full Time

Company & Location: Lion, Stone & Wood Brewery, 100 Centennial Circuit, Byron Bay, NSW 2481

Salary: $96,400

Advertisement Start Date: Monday 23 September 2025

Advertisement End Date: Monday 23 October 2025

Lion Marketing

Here at Lion we don’t settle for ordinary. We/u2019re passionate about crafting exceptional brands that bring people together, spark conversations, and create unforgettable moments. Our Marketing team are responsible for shaping the identity and driving the success of our brand portfolio. We’re all about passion, energy and teamwork to serve uplifting moments to our consumers and truly be at the heart of good times.

Your day in the life of a Lion Assistant Brand Manager

Based in Byron Bay you will report into the marketing manager and be part of the Stone & Wood Brand Marketing team. Supporting the execution of Stone & Wood, brand campaigns, innovation projects, digital and content communications, and customer activations. Collaborating across the broader Lion business you will assist Customer Activation in S&W customer events across Australia.

- Support the Marketing Manager as per the aligned brand activity plan
- Execution of brand projects and tactical initiatives that unlock growth for our brands
- Developing tactical, digital and content communications programs in partnership with IMCM
- Coordination and fulfillment of admin and brand specification requirements (image libraries, product information sheets for example)
- Ongoing reporting of performance and commercials
- Collaboration with key external partners, agencies and internal cross functional teams
- Support the execution of innovation projects (contained to product extensions and smaller scale initiatives)
- Support the execution of large-scale campaigns, experiential and partnership programs
- Supporting venture teams as required
- Support internal communication with quality and timely brand information

To be successful you will bring

- Tertiary qualified in Marketing or equivalent
- Previous experience in brand marketing and brand management within beverage industry
- 3 years of industry experience
- Proven experience in developing brand plans
- Exposure in analysing qualitative and quantitative data from market, consumers, customers, & sales to draw conclusions
- Experience with brand activations and analysis of performance data
- Previous agency management, communication, brand assets and develop basic shopper conversion solutions
- Solid stakeholder management skills from internal colleagues through to external partners
- Strong learning agility combined with data and digital literacy

We’re a certified B Corp, which means we care about people, planet and purpose—not just profit. We’re committed to diversity, equity and inclusion, and we celebrate the unique perspectives that help us grow and innovate. We intentionally embrace difference and cultivate belonging every day, whether through our investment in our Reconciliation journey through our Innovate RAP, our commitment to gender pay equity or providing progressive people policies.

If you need specific support or accessibility adjustments at any stage of the recruitment process, please let us know at talentacquisition@lionco.com so we can make sure that your recruitment process is fair and we enable you to shine. This includes tailored support for First Nations people, individuals with disabilities, those who are neurodivergent, and people who identify as transgender or gender diverse as we understand the unique challenges and concerns you may face.

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