Analytics Associate Director

WPP AUNZ-Barangaroo NSW

This is a role at GroupM which is part of the WPP network.

**Salary**: $120,000-$125,000 inclusive of superannuation

Location: Office location will be determined dependent on the right applicant, as we have offices based in Sydney, Melbourne, Adelaide, Perth and Brisbane

**About GroupM**

GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, EssenceMediacom, Wavemake, GroupM Nexus, Acceleration and GOAT. With 1,000+ people based across Sydney, Melbourne, Brisbane, Adelaide and Perth, GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled advantage to its clients, stakeholders, and people. Combined with GroupM’s global scale, our media investment decisions—guided by brand safety, leading privacy principles and premium relationships— represent 1 out of 3 ads in the global marketplace. Through modern investment services, we put money against goals that move businesses forward.

**About the role**

Accountable for quantifying and measuring the success of our executions and for delivering insights that enable us to innovate the work we deliver for one of our leading clients at EssenceMediacom.

**Some of the things we’d like you to do**:
Marketing Strategy, Measurement Evolution & Client Engagement
- Marketing Strategy & Measurement: Develop a comprehensive understanding of marketing plans and objectives to support account teams in building robust measurement, testing, and learning plans.
- Innovative Marketing Campaign Development: Create and support the development of innovative marketing campaigns, ensuring clear objectives are defined for success.
- Client Relationships: Nurture and expand existing client relationships while proactively identifying new opportunities for collaboration.
- Measurement Partner & Creative Agency Collaboration: Lead effective communication and collaboration with measurement partners and creative agencies to ensure successful campaign execution.

Analytics & Innovation
- Campaign Review & Insights: Lead the development of clear, insightful, and thought-provoking campaign reviews to inform strategy.
- Campaign Performance Analysis: Collaborate with account teams to define key questions for evaluating campaign performance and leverage data sources to provide actionable insights.
- Measurement Tool Innovation: Spearhead the design and development of innovative measurement tools, managing the process through to global delivery and implementation.
- Advanced Analytics: Lead complex analytical projects and cultivate a deep understanding of our data infrastructure.
- Analytical Capability Advancement: Work with the broader analytics team to adopt new methodologies, techniques, tools, and systems that drive “best in class” analytical capabilities across the agency.

Project & Team Leadership
- Project Leadership: Spearhead and oversee the successful execution of all project phases, ensuring timely and high-quality delivery.
- Team Collaboration & Communication: Foster a culture of collaboration within the department and implement effective communication strategies.
- Team Management & Development: Recruit, manage, and mentor analytical resources, ensuring efficient workflow and the ongoing professional development of the team.
- Mentorship & Leadership Development: Serve as a role model and mentor, actively contributing to the development of future leaders within the organization.

**A bit about yourself**:

- Degree from a top-tier College, Bachelor above or equivalent (preferably numerical)
- Experience working in a measurement, market research and / or data based role
- Experience managing a team and ability to delegate effectively
- Exposure to measurement of both Direct Response and Brand Awareness campaigns
- Experience in market mix model or media measurement is required
- Excellent at presenting data in a visually engaging and insightful manner that cuts through the noise
- Strong organizational and project management skills
- Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
- Established and professional communication, presentation, and motivational skills

Pay: $120,000.00 - $125,000.00 per year

Schedule:

- 8 hour shift

Work Authorisation:

- Australia (preferred)

Work Location: In person