Retail and Revenue Growth Leader

**WORK TYPE**:
Full Time

**LOCATION**:
Brisbane, Sydney

**JOB TYPE**:
Marketing & Communications

**APPLICATIONS CLOSE**:
**Retail and Revenue Growth Leader**:
Hello. We’re Virgin Australia. And we’re back (in a big way).

We’re the airline that’s always done things a little different. Our way. The Virgin way. For us, flying is so much more than simply taking off and landing (although we understand that is quite important). It’s about going the extra mile, in the air and on the ground, to create authentic experiences that put our guests firmly at the heart of everything we do.

No matter our role - we are united by our ambition to be the most loved airline in Australia, and always go one step further for our customers, colleagues and our wider community.

**About the role**:
You will be leading the retail, tourism, airport and alliance marketing partnership strategy to drive profitable revenue and to achieve Virgin Australia’s marketing objectives. You will lead the strategic development and go to market plans for B2C retail marketing and will lead the domestic and international tourism, airport and alliance portfolio with regard to direct-to-consumer marketing and communications. You will also be responsible for leading a high performing team with three direct reports that deliver brand and revenue outcomes, exceed customer expectations and contribute to sustainable business growth.

In addition to these duties, but not limited to:

- Lead delivery of retail strategy for VA in collaboration with internal stakeholders
- Drive the value proposition and communication strategy of VA’s price position and fare choices
- Position VA as the airline partner of choice in the domestic market
- Own and drive paid retail, tourism and alliances campaigns for VA in collaboration with internal teams, ensuring ROI and value delivered in multiple markets
- Utilise tourism and alliance partnerships to drive market share in key markets
- Lead positive industry partner relationships to drive VA growth and contribution to the visitor economy
- Involvement in ad hoc marketing team project work as required on small, medium & large projects (i.e. launch of new route)

**You’ll be great in this role if you**:

- Strong people leadership skills and ability to engage across all levels of the business
- Tertiary qualification in Marketing, Communications, Commerce or related field
- Extensive retail and e-commerce experience
- Deep knowledge on strategic development and execution of a brand, retail and campaign marketing strategy.
- Strong understanding of audience management, consumer segmentation and personalisation.
- Strong understanding of paid media channel performance and KPIs including digital.
- Demonstrated excellence in stakeholder management and building rapport with key partners
- Robust digital campaign management and proven experience in driving digital media effectiveness.
- Experience developing strategy, especially in relation to retail and partners.

**What you’ll get from us**

We’re committed to looking after you, with some of the best benefits and conditions in the industry - including (but not limited to)
- Heavily discounted air travel for you and your loved ones (including $1000 worth of travel credits per year)
- Flexible working arrangements (including work hours and work from home)
- Discounts on travel insurance, car hire, accommodation and experiences worldwide
- Discounted Virgin Australia Lounge membership
- Hospitality, retail, technology, beauty services and wellness discounts
- Wellness support, including the _betterme_ digital wellbeing platform
- A comprehensive Employee Assistance Program, which offers confidential coaching and support from qualified professionals for all aspects of life - physical, mental, social and financial
- Dress for Your Day - enjoy the freedom to wear whatever is appropriate for the type of work you do and the day you have ahead of you

**Equality rules**

**COVID-19**

The safety and security of our people, guests and operations come first. Always. That’s why we’ve put together a comprehensive ‘Mandatory COVID-19 Vaccination Policy’. In a nutshell, to work with us, you’ll need to comply with our (and the airport’s) rules and regulations. And be fully vaxxed.

**Ready to apply?**

We’re ready to hear from you.