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Digital and Social Media Manager

3 weeks ago

Malvern, Australia Mecwacare Full time

Full-Time Position - Malvern location
- Newly Created Growth Position
- Generous Salary Packaging Options - Increase your take home pay

**DIGITAL AND SOCIAL MEDIA MANAGER**
- **Full-Time Position - Malvern location**:

- **Newly Created Growth Position**:

- **Generous Salary Packaging Options - Increase your take home pay**

Due to significant growth in our services, we are seeking an experienced Digital and Social Media Manager to join our dynamic marketing team at mecwacare’s head office in Malvern. This position is responsible for implementing digital marketing programs across mecwacare’s various segments including residential aged care and retirement facilities. With a focus on generating facility tours, phone calls and website enquiries into the admissions area, this role ultimately assists in driving the occupancy rate within these facilities.

Other parts of the role involve creating and implementing social media content which engages and influences mecwacare’s various target audiences and ultimately grows mecwacare’s social media following and maintaining and updating the mecwacare website, improving its functionality, SEO/SEM management and driving innovation with external digital agencies.

**What you bring**:

- Relevant tertiary qualifications in Business, Communications or Marketing.
- 5 years or more experience in digital marketing, SEO/SEM management, website management, digital campaigns and social media management.
- Demonstrated experience in end-to-end digital campaigns with a focus on customer acquisition.
- Website mapping, website analysis, functionality analysis and understanding of website design.
- Able to write campaign briefs.
- Understanding of campaign planning, analysis and return on investment.
- Digital branding principles.
- Highly developed problem solving abilities.
- Initiative, creativity and adaptability when pursuing revenue goals.
- Advanced computer literacy, IT and creative marketing skills including CSM software such as Wordpress.
- Strong skills in social media scheduling tools.
- Financial management and analysis skills.
- Advanced stakeholder management skills.

**What**
**we offer**:

- Training and Development opportunities.
- Career Progression Opportunities.
- Board Scholarships and Employee Awards.
- Employee Assistance Program.
- Full Salary Packaging up to $15,900 and Meals Card up to $2,700.

**About us**:
**mecwacare **is a leading not-for-profit organisation that has been supporting Victorians for more than 62 years. We are a values-based, care-driven organisation that provides residential, community and in-home nursing, care and support services for the elderly and people living with a disability. mecwacare supports more than 17,000 people each week across greater Melbourne and regional Victoria. We are a rapidly growing organisation with a diverse workforce of more than 2,000 employees and 500 volunteers, representing 89 nationalities and speaking 100 languages. mecwacare offers opportunities for professional development, with an ongoing learning culture and supportive team environment. Benefit from our generous salary packaging options.

All successful applicants require a successful Police Check and comply with vaccination requirements.

**For Enquires**: John Kazanas, General Manager - Marketing, Communications and Fundraising on 03 8573 4868