Social Media Executive

4 days ago

Sydney Central Business District, Australia HAYS Full time

Dynamic Social Media Executive role with Hays

**Your new company**

**Your new role**
The Social Media Executive working at Hays Recruitment is responsible for planning, implementing, and monitoring the organic Social Media strategies to increase brand awareness and drive engagement and conversions for the business.
Social Media Strategy & Community Management
- Build and nurture social media communities and networks to drive brand awareness, engagement, and affinity in support of acquisition and conversion marketing objectives
- Manage existing Hays Social media channels including LinkedIn, Facebook, Facebook Location/Industry pages, Twitter, Instagram, YouTube, Tik Tok and Google my Business.
- Develop social strategy, social content schedules and growth & optimisation plans for each channel collaborating with the wider Marketing team to align on plans that incorporate key business and campaign priorities
- Develop and curate engaging content for social media platforms

Social Sales Enablement
- Support operationalisation, adoption and optimisation of social media tools across the business to equip the consultant workforce with the knowledge and skills to maximise social media channels, ultimately amplifying Hays’ organic brand reach
- ANZ Social Network - engage, inspire and activate the network through teams groups and quarterly meetings. Develop a social training program for the network to roll out to local regions. Create an open space for more sharing of wins/ learnings/ failures in a national forum. Run a national social engagement day to elevate the social authority of the network across their regions and refresh the benefits of good social media practises across the business.

Innovation and Insights
- Monitor social media channels for industry trends and competitor activity
- Conduct monthly, quarterly, yearly and campaign based social reporting. Develop Sprinklr tools & reports that will benefit the wider marketing team, providing relevant social insights and data.
- Stay up to date with social media platforms, trends, tactics and formats. Continuously optimise always on content streams and introduce new channels strategies when required

**What you'll need to succeed**
- Proficient across all social media channels
- Strong interpersonal skills with the ability to foster strong stakeholder relationships
- Stays up to date with industry trends and puts forward new and innovative ideas
- Ability to think creatively, strategically, identify and solve problems and deliver results
- Exceptional organisational and communication skills with the ability to be agile and reprioritise as required
- Responsible for ensuring all content that goes out across our social channels is aligned to the Hays brand guidelines and tone of voice.
- Work autonomously and in a team, with the ability to self-manage priorities and knowing how to balance proactivity with the reactive
- Proficiency in Microsoft Office (Excel, PPT, Word) and other digital collaboration tools/Office 365 apps including Teams, OneNote etc

**What you need to do now**

If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.

**LHS 297508** #2751179

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